Global hop marketA local alternative to mass beer suggested by independent brewers has been successful and is now altering the global market. Beer is becoming more diversified, so transnational companies have to accept the new game rules and to switch focus to young and fast growing markets. All these processes increased the demand for aroma and bitter hop as well as their acreage expansion on two continents. However now there appeared a downward trend of alcohol consumption in the world, so even special sorts can soon turn to be sufficient. In this connection the dynamic American hop market is already facing some problems. EU hop producers have become more cautious, they are not racing to exceed the demand and look forward with more confidence, judging by the contract terms.
Hop Market in RussiaGermany still dominates the Russian market, yet over the recent two years one has been able observe a continuous success of Czech hop suppliers. Their expansion and growing popularity of hops from the United States became the drivers of supplies growth in 2016 despite the preceding modest harvest crop in the EU, as well as the factor of relative stability in 2017. In this connection, in 2017, the ratio of the varieties continued to shift towards the aroma ones, and the supplies of Magnum hop and other alpha varieties were reduced. However, the import of bitter hop pellets is partially replaced by extracts, especially from the major beer manufacturers. Total volumes of alpha acid supplies, according to our estimation, decreased by approximately 5% and returned to the level of 2015. Barth Haas Group continues dominating the hop products market; HVG also increased its weight. At the same time, Morris Hanbury significantly reduced the supplies in 2017.
10+1 trends of Russian beer market 2015-2017Despite of the moderately negative prognoses for 2017, the beer market can be stabilized soon. Yet the years of the negative dynamics have resulted in marketing being limited just to “optimization” and the art of balancing between price and volumes. Bigger supermarkets share means stronger trade marketing. These processes are connected to the majority of the described trends. At the same time, the federal brands inflation leads to searching for new tastes, sales channels and contact formats that expand the product range and diversify the beer market, but do not imply a substantial volume increase. Let us enumerate and further discuss the ten trends of the beer market we can see in 2015-2017 as well as the major event of 2017.
Beer market of Ukraine 2017In the first half of 2017, the Ukrainian beer market goes on decreasing slowly. Yet, the companies manage to compensate their lost volumes by raising prices and improving the sales structures. This results in the mid price market segment reduction while the sales of premium brands are rising. These processes are connected to position strengthening of companies Carlsberg Group and Oasis and the market share reduction of Obolon. Most of the novelties by the market leaders belong to craft or hard lemon categories.
Beer market of Russia 2016: PET goes to draftThe beer market of Russia was warmed up by the hot summer, but the preparation for large volume PET prohibition has already impacted it negatively. The year was successful for Efes, MBC and regional producers; Carlsberg’s positions were virtually stable but AB InBev and Heineken lost a part of market share having focused on the sales profitability. The dynamics of big brands was determined by how much the companies were willing to keep the prices down or by their promotional activity. In this context the economy segment of the beer market and sales of inexpensive draft beer were increasing. The premium segment started shrinking due to license brands migrating to the mainstream segment.
India. Plan to rid A.P. of illicitly distilled liquor by April-end
The Excise Department has already intensified its efforts to rein in the well-entrenched trade in the last two months.
Officials admit that the drive against illicit liquor has not been effective over the years for the simple reason that though thousands of cases are booked, they are not be taken to their logical conclusion. “Thus, there is no deterrence for those indulging in hooch trade. However, we are now planning and finalising a strategy to rid the State of ID liquor through a two-pronged strategy — drive against illicit liquor and strict regulation,” official sources told The Hindu .
The department is gearing up to make a presentation before Chief Minister N. Chandrababu Naidu to expose the roots of illicit liquor trade and how the kingpins get away by using political connections. Once the strategy has the approval of the Chief Minister, a clear signal will go against political interference as in the case of red sanders, sources say. As a first step, the department has involved 200 Inspector of Circles and they have been keeping an eye on 1,991 locations where ID liquor is either manufactured or sold. The department has also been making district-wise assessment on the illicit trade.
“We are now in the process of preparing dossiers on the persons involved in the illegal business,” sources disclosed.
The department began with binding over of persons involved in the ID liquor business with a surety of Rs.50,000. If such persons indulged in the offence again, they would be taken into custody. Clear instructions were given to the district-level officers to track the kingpins behind the trade, apart from rounding off those commissioned by the big players to brew illicit liquor involving tribal people and other vulnerable sections, sources said.
The PD Act would be slapped against repeat offenders, and for this case files have already been opened in some districts. “In the first phase, Kurnool and Prakasam will be rid of ID liquor by February-end. The next target is to declare East Godavari, Visakhapatnam, Anantapur, Chittoor ID-free by April-end,” sources said.
15 Jan. 2016