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4-2017

Global hop market

A local alternative to mass beer suggested by independent brewers has been successful and is now altering the global market. Beer is becoming more diversified, so transnational companies have to accept the new game rules and to switch focus to young and fast growing markets. All these processes increased the demand for aroma and bitter hop as well as their acreage expansion on two continents. However now there appeared a downward trend of alcohol consumption in the world, so even special sorts can soon turn to be sufficient. In this connection the dynamic American hop market is already facing some problems. EU hop producers have become more cautious, they are not racing to exceed the demand and look forward with more confidence, judging by the contract terms. 

Hop Market in Russia

Germany still dominates the Russian market, yet over the recent two years one has been able observe a continuous success of Czech hop suppliers. Their expansion and growing popularity of hops from the United States became the drivers of supplies growth in 2016 despite the preceding modest harvest crop in the EU, as well as the factor of relative stability in 2017. In this connection, in 2017, the ratio of the varieties continued to shift towards the aroma ones, and the supplies of Magnum hop and other alpha varieties were reduced. However, the import of bitter hop pellets is partially replaced by extracts, especially from the major beer manufacturers. Total volumes of alpha acid supplies, according to our estimation, decreased by approximately 5% and returned to the level of 2015. Barth Haas Group continues dominating the hop products market; HVG also increased its weight. At the same time, Morris Hanbury significantly reduced the supplies in 2017.

India. Beer, Wine Sales Make a Spirited Jump

Tipplers in ‘God’s own country’ drank up 70 percent more wine and 36 percent more beer in December 2015 compared to November that year. Government-run Kerala State Beverages Corporation (Bevco) witnessed a general spurt in its liquor sales during Christmas and New Year season.

According to the statistics for December released by Bevco recently, wine sales shot up by 70.9 percent. In November, Bevco had sold 9,762 cases of wine (one case equals twelve 750 ml bottles). It went up to 16,684 cases during December.

Beer sales also saw a big increase in December compared to that in November. Sales went up from 8.97 lakh cases in November to 12.21 lakh cases in December, an increase of 36.15 per cent. Sales of all brands of Indian Made Foreign Liquor (IMFL)- excluding beer- rose from 15.08 lakh cases in November to 17.83 lakh cases in December.

Beer and wine are enjoying increased patronage by Malayalees, courtesy the decision of the UDF government to allow closed-down bars to transform into wine and beer parlors. Various agencies including the India chapter of the Alcohol and Drug Information Centre (ADIC), have raised concerns regarding the government policy to promote wine and beer. In fact, the past one year has seen a massive increase in beer and wine sales. Beer sales shot up by 95.8 per cent while wine sales rose by 131.7 per cent.

18 Jan. 2016

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