Beer market of Russia 2016: PET goes to draftThe beer market of Russia was warmed up by the hot summer, but the preparation for large volume PET prohibition has already impacted it negatively. The year was successful for Efes, MBC and regional producers; Carlsberg’s positions were virtually stable but AB InBev and Heineken lost a part of market share having focused on the sales profitability. The dynamics of big brands was determined by how much the companies were willing to keep the prices down or by their promotional activity. In this context the economy segment of the beer market and sales of inexpensive draft beer were increasing. The premium segment started shrinking due to license brands migrating to the mainstream segment.
Beer market of Vietnam: “Young tiger”Vietnam is one of the few big beer markets that continue to grow steadily. The beer popularity results from its low price, street consumption culture, and social motives. The outlooks of beer market as well as the Vietnamese economy inspire optimism, though the country is heavily dependent on export of goods. The state regulation can be called liberal, but the key risk for brewers is harbored in intensive rising of excise. Within TOP-4 there are two leaders, Sabeco and Heineken that grow at the fastest rates. The first company effectively employs its capacities, the second one focuses on marketing technologies. Almost 80% of the market belongs to century-old brands, yet the middle class and the youth are shifting their interest toward international premium that is growing taking share from the mainstream.
Analysis of beer market in China (on Russian)
Beer market of Ukraine: big three losing weightIn 2016, fast increase of excises and resulting price spike stood in the way of the beer market stabilization. Most of competition (as well as mass sorts) moved to the economy segment of the market. The biggest losses were incurred by the leading three, especially Obolon, which again experienced pressure after reallocation of Efes market share. However, one should already speak of TOP-4. Group Oasis CIS (PPB) became a strong player and competitor to transnational companies. Besides the net sales of many regional medium breweries look rather good and 16-fold cost reduction wholesale trade license for craft brewers opens up a possibility of rapid growth in 2017.
Myanmar. Tuborg turnaround for Carlsber
“In light of the claims of the relatives of the late Sayar Myoma Nyein and the general debate about the use of "တူးပို့" in the market of Tuborg Beer we will discontinue the use of this spelling,” the brewer said in a statement dated January 19.
The firm chose the name, which is pronounced Tu Po, when it launched sales of locally-brewed Tuborg early last year. But the Myanmar term is also the name of a well-known song by famous composer Sayar Myoma Nyein, who died in 1955.
The song is played regularly during mass street celebrations of the Thingyan water festival, an occasion when beer sales soar.
U Shun Myaing, Sayar Myoma Nyein’s son, told The Myanmar Times that Carlsberg had met with him to request permission to use the term, but he refused.
Carlsberg could not be reached for comment.
“I denied [permission] but they used [it anyway],” he said yesterday. The firm had used a term with “beautiful” and “cultural” meaning as the name of a beer, U Shun Myaing said.
The family told a news conference on January 15 that they had intended to take Carlsberg to court over its use of the word. They claimed that its use insulted the cultural festival of Thingyan.
The Myanmar Times understands that the firm was confident such a suit would not have been successful under Myanmar law.
Nevertheless the dispute – widely discussed on social media where the family received public expressions of support – illustrates how giant multi-nationals have to tread carefully in a country renowned for its religious and cultural sensitivities, regardless of the strength of trademark and copyright laws.
U Shun Myaing told The Myanmar Times that the family would no longer pursue a lawsuit. The family accepted the change, but felt that Carlsberg should have addressed a response to them, rather than issuing a press release.
The brewer is taking “immediate steps to implement the necessary modifications” and hopes to have these made by Thingyan, the press release said.
Carlsberg will use the original Danish brand name Tuborg to market the beer in Myanmar.
“We respect Myanmar sentiment and we remain committed to fair and transparent business practices in the Myanmar market,” the company said.
21 Jan. 2016