Beer market of Russia 2016: PET goes to draftThe beer market of Russia was warmed up by the hot summer, but the preparation for large volume PET prohibition has already impacted it negatively. The year was successful for Efes, MBC and regional producers; Carlsberg’s positions were virtually stable but AB InBev and Heineken lost a part of market share having focused on the sales profitability. The dynamics of big brands was determined by how much the companies were willing to keep the prices down or by their promotional activity. In this context the economy segment of the beer market and sales of inexpensive draft beer were increasing. The premium segment started shrinking due to license brands migrating to the mainstream segment.
Beer market of Vietnam: “Young tiger”Vietnam is one of the few big beer markets that continue to grow steadily. The beer popularity results from its low price, street consumption culture, and social motives. The outlooks of beer market as well as the Vietnamese economy inspire optimism, though the country is heavily dependent on export of goods. The state regulation can be called liberal, but the key risk for brewers is harbored in intensive rising of excise. Within TOP-4 there are two leaders, Sabeco and Heineken that grow at the fastest rates. The first company effectively employs its capacities, the second one focuses on marketing technologies. Almost 80% of the market belongs to century-old brands, yet the middle class and the youth are shifting their interest toward international premium that is growing taking share from the mainstream.
Analysis of beer market in China (on Russian)
Beer market of Ukraine: big three losing weightIn 2016, fast increase of excises and resulting price spike stood in the way of the beer market stabilization. Most of competition (as well as mass sorts) moved to the economy segment of the market. The biggest losses were incurred by the leading three, especially Obolon, which again experienced pressure after reallocation of Efes market share. However, one should already speak of TOP-4. Group Oasis CIS (PPB) became a strong player and competitor to transnational companies. Besides the net sales of many regional medium breweries look rather good and 16-fold cost reduction wholesale trade license for craft brewers opens up a possibility of rapid growth in 2017.
India. Ban on gudumba boosts sales of beer in Telangana
Swiftly reacting on the government’s orders, excise officials with the help of police, Revenue and other departments conducted raids and destroyed gudumba manufacturing units across the State. Sale of jaggery was also banned in rural areas and cases were registered against the people those who kept jaggery in their homes. Moreover, the police department was also empowered to register cases against the people who were engaged in the manufacture and sale of ID liquor.
As part of the drive, excise officials were also obtaining written declaration from the sarpanchs of various villages. Sarpanches should confirm that there was no manufacture and sale of gudumba in their village. According to the statistics of Prohibition and Excise department, there was 27.52 percent increase in sales of IMF liquor and 14.62 per cent increase sale of beers in December 2015, i.e. 27 days after the district was declared as ID-liquor free area.
About 53,775 cases of IML and 48,480 cases of beers extra were sold in December making additional revenue of INR 24.34 crore to the department. A total of 2,49,172 IML cases were sold as against 1,95,397 in December 2014 while 3,79,971 beer cases as against 3,31,491 in 2014. About 1,02,563 IML cases were sold in Karimnagar excise district making it the highest number of IML sale in the district while Jagityal stood first in the beers sale by selling 1,56,488 cases.
Speaking to The Hans India, Excise Superintendent, M Shankaraiah said that there was a 33 percent hike from October to December 2015 when compared to 2014. The reason for such increase in IML and beer sales was only because of successfully controlling gudumba in the district, he said.
26 Jan. 2016