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4-2017

Global hop market

A local alternative to mass beer suggested by independent brewers has been successful and is now altering the global market. Beer is becoming more diversified, so transnational companies have to accept the new game rules and to switch focus to young and fast growing markets. All these processes increased the demand for aroma and bitter hop as well as their acreage expansion on two continents. However now there appeared a downward trend of alcohol consumption in the world, so even special sorts can soon turn to be sufficient. In this connection the dynamic American hop market is already facing some problems. EU hop producers have become more cautious, they are not racing to exceed the demand and look forward with more confidence, judging by the contract terms. 

Hop Market in Russia

Germany still dominates the Russian market, yet over the recent two years one has been able observe a continuous success of Czech hop suppliers. Their expansion and growing popularity of hops from the United States became the drivers of supplies growth in 2016 despite the preceding modest harvest crop in the EU, as well as the factor of relative stability in 2017. In this connection, in 2017, the ratio of the varieties continued to shift towards the aroma ones, and the supplies of Magnum hop and other alpha varieties were reduced. However, the import of bitter hop pellets is partially replaced by extracts, especially from the major beer manufacturers. Total volumes of alpha acid supplies, according to our estimation, decreased by approximately 5% and returned to the level of 2015. Barth Haas Group continues dominating the hop products market; HVG also increased its weight. At the same time, Morris Hanbury significantly reduced the supplies in 2017.

Singapore. Thai Beverage says F&N bids for Peroni, Grolsch beer brands

Thai Beverage (TBEV.SI) has used its Singapore-listed unit Fraser and Neave (FRNM.SI) to bid for SABMiller's (SAB.L) Peroni and Grolsch beer brands, the Thai firm's Chief Executive Thapana Sirivadhanabhakdi said on Monday.

A security guard walks past a logo of Fraser and Neave Limited at its office building in Singapore January 21, 2013. Thailand's third-richest man has raised his stake and takeover offer for Fraser and Neave Ltd to fend off a bid by a group led by Indonesian tycoon Stephen Riady as the battle for the Singapore property and drinks group draws towards a close. REUTERS/Edgar Su (SINGAPORE - Tags: BUSINESS LOGO)

The non-binding bid was an attempt by the group to expand into premium brands with strong market positions, Thapana told reporters on the sidelines of a seminar. He gave no details about pricing.

His comments confirmed a Reuters report last Thursday that Thai Beverage was among bidders going through to the final stages of an auction to buy the two brands in a deal that could be worth up to 3 billion euros ($3.24 billion).

Japan's Asahi Group Holdings (2502.T), private equity firms PAI Partners and Bain Capital and European buyout fund EQT have also been shortlisted by the seller, Anheuser-Busch InBev (ABI.BR), sources with knowledge of the matter said.

"This will be an opportunity for us to increase international brands into our portfolio," Thapana said, adding F&N aimed to bring the two brands to sell in Southeast Asia.

Thai Beverage, also known as ThaiBev, controlled by Charoen Sirivadhanabhakdi, Thailand's second-richest man, is aiming to expand into Southeast Asian countries, especially Vietnam, Thapana said.

Thai Bev, one of Southeast Asia's largest drinks companies, took control of F&N in 2013.

The sale of the Peroni and Grolsch brands, which sources said AB InBev wants to wrap up by the beginning of March, is aimed at easing anti-trust approval for AB InBev's $100 billion-plus takeover of SABMiller.

26 Jan. 2016

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