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4-2017

Global hop market

A local alternative to mass beer suggested by independent brewers has been successful and is now altering the global market. Beer is becoming more diversified, so transnational companies have to accept the new game rules and to switch focus to young and fast growing markets. All these processes increased the demand for aroma and bitter hop as well as their acreage expansion on two continents. However now there appeared a downward trend of alcohol consumption in the world, so even special sorts can soon turn to be sufficient. In this connection the dynamic American hop market is already facing some problems. EU hop producers have become more cautious, they are not racing to exceed the demand and look forward with more confidence, judging by the contract terms. 

Hop Market in Russia

Germany still dominates the Russian market, yet over the recent two years one has been able observe a continuous success of Czech hop suppliers. Their expansion and growing popularity of hops from the United States became the drivers of supplies growth in 2016 despite the preceding modest harvest crop in the EU, as well as the factor of relative stability in 2017. In this connection, in 2017, the ratio of the varieties continued to shift towards the aroma ones, and the supplies of Magnum hop and other alpha varieties were reduced. However, the import of bitter hop pellets is partially replaced by extracts, especially from the major beer manufacturers. Total volumes of alpha acid supplies, according to our estimation, decreased by approximately 5% and returned to the level of 2015. Barth Haas Group continues dominating the hop products market; HVG also increased its weight. At the same time, Morris Hanbury significantly reduced the supplies in 2017.

India. Shares of liquor makers fall as Goa plans to ban alcohol consumption in public places

Shares of liquor makers such as United Spirits and United Breweries fell in a listless trade on Wednesday on news that Goa is planning to ban consumption of alcohol in public places. Analysts said companies will not be impacted by this move but sentiment in these stocks was hit on worries that other states too, may impose restrictions on consumption of liquor.

In the past one year, Kerala and Bihar have put in controls on alcohol sales.

United Spirits, the world's secondlargest spirits company by volume, fell almost 4% to end at Rs 2591.60 on Wednesday. United Breweries dropped 1.16% to close at Rs 774.45.

Pioneer Distilleries, a subsidiary of United Spirits based in Maharashtra, declined 1.29% to Rs 230. Associated Alcohol and Breweries slid 6% to close at Rs 167.40.

"The ban is on the selling of unauthorised liquor not on alcohol so it is just a sentiment. Had it been that liquor cannot be sold in restaurants and shacks, it would have been a problem for Goa," said Yogesh Nagaonkar, fund manager - portfolio management services at Bonanza Portfolio.

Analysts said there is uncertainty about the reaction of other states to the restrictions by Kerala and Bihar as many states go to polls in the next year or so.

"The sentiment is extremely negative for liquor stocks," said an analyst with a foreign brokerage. "The problem is one state implements and the others replicate."

"Goa is a beer drinking hub. So United Breweries and United Spirits will definitely be impacted," he said.

28 Jan. 2016

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