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Global hop market

A local alternative to mass beer suggested by independent brewers has been successful and is now altering the global market. Beer is becoming more diversified, so transnational companies have to accept the new game rules and to switch focus to young and fast growing markets. All these processes increased the demand for aroma and bitter hop as well as their acreage expansion on two continents. However now there appeared a downward trend of alcohol consumption in the world, so even special sorts can soon turn to be sufficient. In this connection the dynamic American hop market is already facing some problems. EU hop producers have become more cautious, they are not racing to exceed the demand and look forward with more confidence, judging by the contract terms. 

Hop Market in Russia

Germany still dominates the Russian market, yet over the recent two years one has been able observe a continuous success of Czech hop suppliers. Their expansion and growing popularity of hops from the United States became the drivers of supplies growth in 2016 despite the preceding modest harvest crop in the EU, as well as the factor of relative stability in 2017. In this connection, in 2017, the ratio of the varieties continued to shift towards the aroma ones, and the supplies of Magnum hop and other alpha varieties were reduced. However, the import of bitter hop pellets is partially replaced by extracts, especially from the major beer manufacturers. Total volumes of alpha acid supplies, according to our estimation, decreased by approximately 5% and returned to the level of 2015. Barth Haas Group continues dominating the hop products market; HVG also increased its weight. At the same time, Morris Hanbury significantly reduced the supplies in 2017.

India. Beer and Wine Parlour Owners Form New Association in Kerala

A group of bar owners affiliated to the Kerala Bar Hotel Association (KBHA), led by V M Radhakrishnan, on Sunday decided to form a new association for beer and wine parlour owners by bifurcating the KBHA.

At the meeting, which took the decision here on Sunday, it was also decided to ascertain that exact amount the KBHA had collected from its members in connection with the bar licence issue.

However, office-bearers of the new association said they would not implead in the bar bribery case, which is under the consideration of the Vigilance Court. They also reaffirmed the decision to go ahead with the review petition filed in the Supreme Court in connection with renewal of bar licence.

“The new association will have beer and wine parlour owners in the State as members. They will be given separate invitation to join the new association,” said Radhakrishnan. Earlier, the majority of the members who attended the meeting observed that a separate association for beer and wine parlour owners was needed as most of the bars in the State, except those attached to five-star hotels, were converted into beer and wine parlours.

Details of the amount paid by each bar owner to the KBHA for availing licence will be gathered, which will then be confirmed with the KBHA. “If the KBHA fails to respond in a satisfactory manner, we would go ahead with legal proceedings against the organisation,” said Radhakrishnan.

There were a total of 751 bar hotels in Kerala, run by 300 owners. They include 418 bar hotels without star-rating and 312 three/four star hotels, which were later converted into beer and wine parlours. Sunday’s meeting was attended by 150 beer and wine parlour owners.

1 Feb. 2016



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