10+1 trends of Russian beer market 2015-2017Despite of the moderately negative prognoses for 2017, the beer market can be stabilized soon. Yet the years of the negative dynamics have resulted in marketing being limited just to “optimization” and the art of balancing between price and volumes. Bigger supermarkets share means stronger trade marketing. These processes are connected to the majority of the described trends. At the same time, the federal brands inflation leads to searching for new tastes, sales channels and contact formats that expand the product range and diversify the beer market, but do not imply a substantial volume increase. Let us enumerate and further discuss the ten trends of the beer market we can see in 2015-2017 as well as the major event of 2017.
Beer market of Ukraine 2017In the first half of 2017, the Ukrainian beer market goes on decreasing slowly. Yet, the companies manage to compensate their lost volumes by raising prices and improving the sales structures. This results in the mid price market segment reduction while the sales of premium brands are rising. These processes are connected to position strengthening of companies Carlsberg Group and Oasis and the market share reduction of Obolon. Most of the novelties by the market leaders belong to craft or hard lemon categories.
Beer market of Russia 2016: PET goes to draftThe beer market of Russia was warmed up by the hot summer, but the preparation for large volume PET prohibition has already impacted it negatively. The year was successful for Efes, MBC and regional producers; Carlsberg’s positions were virtually stable but AB InBev and Heineken lost a part of market share having focused on the sales profitability. The dynamics of big brands was determined by how much the companies were willing to keep the prices down or by their promotional activity. In this context the economy segment of the beer market and sales of inexpensive draft beer were increasing. The premium segment started shrinking due to license brands migrating to the mainstream segment.
Beer market of Vietnam: “Young tiger”Vietnam is one of the few big beer markets that continue to grow steadily. The beer popularity results from its low price, street consumption culture, and social motives. The outlooks of beer market as well as the Vietnamese economy inspire optimism, though the country is heavily dependent on export of goods. The state regulation can be called liberal, but the key risk for brewers is harbored in intensive rising of excise. Within TOP-4 there are two leaders, Sabeco and Heineken that grow at the fastest rates. The first company effectively employs its capacities, the second one focuses on marketing technologies. Almost 80% of the market belongs to century-old brands, yet the middle class and the youth are shifting their interest toward international premium that is growing taking share from the mainstream.
India. Beer and Wine Parlour Owners Form New Association in Kerala
At the meeting, which took the decision here on Sunday, it was also decided to ascertain that exact amount the KBHA had collected from its members in connection with the bar licence issue.
However, office-bearers of the new association said they would not implead in the bar bribery case, which is under the consideration of the Vigilance Court. They also reaffirmed the decision to go ahead with the review petition filed in the Supreme Court in connection with renewal of bar licence.
“The new association will have beer and wine parlour owners in the State as members. They will be given separate invitation to join the new association,” said Radhakrishnan. Earlier, the majority of the members who attended the meeting observed that a separate association for beer and wine parlour owners was needed as most of the bars in the State, except those attached to five-star hotels, were converted into beer and wine parlours.
Details of the amount paid by each bar owner to the KBHA for availing licence will be gathered, which will then be confirmed with the KBHA. “If the KBHA fails to respond in a satisfactory manner, we would go ahead with legal proceedings against the organisation,” said Radhakrishnan.
There were a total of 751 bar hotels in Kerala, run by 300 owners. They include 418 bar hotels without star-rating and 312 three/four star hotels, which were later converted into beer and wine parlours. Sunday’s meeting was attended by 150 beer and wine parlour owners.
1 Feb. 2016