10+1 trends of Russian beer market 2015-2017Despite of the moderately negative prognoses for 2017, the beer market can be stabilized soon. Yet the years of the negative dynamics have resulted in marketing being limited just to “optimization” and the art of balancing between price and volumes. Bigger supermarkets share means stronger trade marketing. These processes are connected to the majority of the described trends. At the same time, the federal brands inflation leads to searching for new tastes, sales channels and contact formats that expand the product range and diversify the beer market, but do not imply a substantial volume increase. Let us enumerate and further discuss the ten trends of the beer market we can see in 2015-2017 as well as the major event of 2017.
Beer market of Ukraine 2017In the first half of 2017, the Ukrainian beer market goes on decreasing slowly. Yet, the companies manage to compensate their lost volumes by raising prices and improving the sales structures. This results in the mid price market segment reduction while the sales of premium brands are rising. These processes are connected to position strengthening of companies Carlsberg Group and Oasis and the market share reduction of Obolon. Most of the novelties by the market leaders belong to craft or hard lemon categories.
Beer market of Russia 2016: PET goes to draftThe beer market of Russia was warmed up by the hot summer, but the preparation for large volume PET prohibition has already impacted it negatively. The year was successful for Efes, MBC and regional producers; Carlsberg’s positions were virtually stable but AB InBev and Heineken lost a part of market share having focused on the sales profitability. The dynamics of big brands was determined by how much the companies were willing to keep the prices down or by their promotional activity. In this context the economy segment of the beer market and sales of inexpensive draft beer were increasing. The premium segment started shrinking due to license brands migrating to the mainstream segment.
Beer market of Vietnam: “Young tiger”Vietnam is one of the few big beer markets that continue to grow steadily. The beer popularity results from its low price, street consumption culture, and social motives. The outlooks of beer market as well as the Vietnamese economy inspire optimism, though the country is heavily dependent on export of goods. The state regulation can be called liberal, but the key risk for brewers is harbored in intensive rising of excise. Within TOP-4 there are two leaders, Sabeco and Heineken that grow at the fastest rates. The first company effectively employs its capacities, the second one focuses on marketing technologies. Almost 80% of the market belongs to century-old brands, yet the middle class and the youth are shifting their interest toward international premium that is growing taking share from the mainstream.
India. Illegal ‘Home Delivery’ of alcohol booming
What is a blessing for these enterprising bootleggers is that the bars are closed and there is less availability of liquor with the shutting down of Bevco outlets as per government policy. And what is more, the illegal liquor which is home-delivered costs even up to three times the one sold by the liquor outlets. The business gets brisker on every first day of the month and during holidays when the Beverages Corporation's outlets remain closed.
City Police have intensified efforts to pick up the bootleggers and arrested a person the other day. Excise Assistant Commissioner A S Renjith agreed that the illegal sales goes up during the dry days. “The Excise Department is also taking action against the illegal sales,” he said.
On February 1, the Shadow Police arrested a person who is involved in illegal liquor sales. Stephen Raj, 45, of Thiruchendur, Tamil Nadu, a room boy at a tourist home in Woodlands Junction, was the man arrested. According to police officers, college students in the city were his customers. He directed those who contacted him over phone to reach Woodlands Junction and handed over the liquor there. He used to sell the liquor at three times the real price. Three bottles were recovered by the officers from him. The accused has been booked under Section 15 (1) of Abkari Act.
Anyone who sells or stores liquor or any other intoxicating drug for sales faces imprisonment of up to ten years and fine which shall not be less than Rs 1 lakh, under Section 15 and 55 (I) of Abkari Act.
Bootleggers are booked under Section 15 (1) of Abkari Act
Many take up this job in order to make good money
Public can inform the police about the illegal liquor sales on mobile number 9497980430
The business operates through middlemen
Business becomes brisk on dry days
A bottle of 375 ml costs double its original price
On February 1, the Shadow Police arrested a person who is involved in illegal liquor sales.
He is Stephen Raj, 45, of Thiruchendur, Tamil Nadu, a room boy at a tourist home in Woodlands Junction
College students were his customers
3 Feb. 2016