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4-2017

Global hop market

A local alternative to mass beer suggested by independent brewers has been successful and is now altering the global market. Beer is becoming more diversified, so transnational companies have to accept the new game rules and to switch focus to young and fast growing markets. All these processes increased the demand for aroma and bitter hop as well as their acreage expansion on two continents. However now there appeared a downward trend of alcohol consumption in the world, so even special sorts can soon turn to be sufficient. In this connection the dynamic American hop market is already facing some problems. EU hop producers have become more cautious, they are not racing to exceed the demand and look forward with more confidence, judging by the contract terms. 

Hop Market in Russia

Germany still dominates the Russian market, yet over the recent two years one has been able observe a continuous success of Czech hop suppliers. Their expansion and growing popularity of hops from the United States became the drivers of supplies growth in 2016 despite the preceding modest harvest crop in the EU, as well as the factor of relative stability in 2017. In this connection, in 2017, the ratio of the varieties continued to shift towards the aroma ones, and the supplies of Magnum hop and other alpha varieties were reduced. However, the import of bitter hop pellets is partially replaced by extracts, especially from the major beer manufacturers. Total volumes of alpha acid supplies, according to our estimation, decreased by approximately 5% and returned to the level of 2015. Barth Haas Group continues dominating the hop products market; HVG also increased its weight. At the same time, Morris Hanbury significantly reduced the supplies in 2017.

Indonesia. You can now have Go-Jek deliver Bintang beer directly to your door!

Just a little over a year ago, former Trade Minister Rachmat Goebel made life very inconvenient for everybody in Indonesia who like to occasionally crack open a cold beer at the end of a long day by banning the sale of beer at convenience stores across the country.

But that's not so much a concern anymore as, thanks to the wonders of modern technology, we can now get beer delivered directly to our door by our friendly neighborhood Go-Jeks.

Previously, Go-Jek did not have any option to allow you to purchase beer through their Go-Mart section, but the new feature appears to have been added with the most recent update to the app.

Strangely we learned about this new Go-Jek feature not from the company itself but indirectly through a tweet from @ngabdul

It appears as if Go-Jek has strategically placed these advertisement about the new beer delivery feature on bottles of Bintang, but, as far as we could tell, they have made no mention of it on their Facebook or Twitter pages.

However, we might have missed them as we were too excited about trying out the beer feature for ourselves.

3 Feb. 2016

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