Beer market of Russia 2016: PET goes to draftThe beer market of Russia was warmed up by the hot summer, but the preparation for large volume PET prohibition has already impacted it negatively. The year was successful for Efes, MBC and regional producers; Carlsberg’s positions were virtually stable but AB InBev and Heineken lost a part of market share having focused on the sales profitability. The dynamics of big brands was determined by how much the companies were willing to keep the prices down or by their promotional activity. In this context the economy segment of the beer market and sales of inexpensive draft beer were increasing. The premium segment started shrinking due to license brands migrating to the mainstream segment.
Beer market of Vietnam: “Young tiger”Vietnam is one of the few big beer markets that continue to grow steadily. The beer popularity results from its low price, street consumption culture, and social motives. The outlooks of beer market as well as the Vietnamese economy inspire optimism, though the country is heavily dependent on export of goods. The state regulation can be called liberal, but the key risk for brewers is harbored in intensive rising of excise. Within TOP-4 there are two leaders, Sabeco and Heineken that grow at the fastest rates. The first company effectively employs its capacities, the second one focuses on marketing technologies. Almost 80% of the market belongs to century-old brands, yet the middle class and the youth are shifting their interest toward international premium that is growing taking share from the mainstream.
Analysis of beer market in China (on Russian)
Beer market of Ukraine: big three losing weightIn 2016, fast increase of excises and resulting price spike stood in the way of the beer market stabilization. Most of competition (as well as mass sorts) moved to the economy segment of the market. The biggest losses were incurred by the leading three, especially Obolon, which again experienced pressure after reallocation of Efes market share. However, one should already speak of TOP-4. Group Oasis CIS (PPB) became a strong player and competitor to transnational companies. Besides the net sales of many regional medium breweries look rather good and 16-fold cost reduction wholesale trade license for craft brewers opens up a possibility of rapid growth in 2017.
Experience in sales and in the industry
ZIEMANN HOLVRIEKA, specialist for brewery plants, food processing tanks and process technology, strengthens its Management Board: as of February 1, 2016 Mr. Ralph Gehlhar will be the Chief Commercial Officer (CCO) for Sales and Marketing. The graduate mechanical and process technology engineer has gained decades of experience in international sales in the food and beverage industry – a target sector for ZIEMANN HOLVRIEKA.
Ludwigsburg, February 04, 2016 - Most recently, Ralph Gehlhar served as Vice President of a US manufacturer of products and solutions for filtration, separation and purification in Switzerland. Previously, the 49-year old Ralph Gehlhar held several sales positions in various countries, among others as a Sales Manager in the UK and as a Regional Director for Latin America in Brazil. „With his extensive international experience, Mr. Gehlhar is a valuable asset to our Management Board”, says the management of ZIEMANN HOLVRIEKA, consisting of Ko Brink, CEO, Klaus Gehrig, CEO and COO as well as Arend Muggen, CFO.
The company, located in Ludwigsburg / Baden-Württemberg, relies not only on Gehlhar’s experience in sales and marketing but also on his profound knowledge of the food and beverage industry. Due to his previous positions, the new CCO is already very familiar with the brewing industry and the existing and potential customers of ZIEMANN HOLVRIEKA. „My aim is always to be a competent partner, who knows the needs and requirements of the customers and who offers them efficient and tailor-made solutions”, explains Ralph Gehlhar. As part of the globally operating group of companies CIMC Enric Tank and Process B.V. (CETP), ZIEMANN HOLVRIEKA has a broad range of products and services as well as renowned customers worldwide.
4 Feb. 2016