Beer market of Russia 2016: PET goes to draftThe beer market of Russia was warmed up by the hot summer, but the preparation for large volume PET prohibition has already impacted it negatively. The year was successful for Efes, MBC and regional producers; Carlsberg’s positions were virtually stable but AB InBev and Heineken lost a part of market share having focused on the sales profitability. The dynamics of big brands was determined by how much the companies were willing to keep the prices down or by their promotional activity. In this context the economy segment of the beer market and sales of inexpensive draft beer were increasing. The premium segment started shrinking due to license brands migrating to the mainstream segment.
Beer market of Vietnam: “Young tiger”Vietnam is one of the few big beer markets that continue to grow steadily. The beer popularity results from its low price, street consumption culture, and social motives. The outlooks of beer market as well as the Vietnamese economy inspire optimism, though the country is heavily dependent on export of goods. The state regulation can be called liberal, but the key risk for brewers is harbored in intensive rising of excise. Within TOP-4 there are two leaders, Sabeco and Heineken that grow at the fastest rates. The first company effectively employs its capacities, the second one focuses on marketing technologies. Almost 80% of the market belongs to century-old brands, yet the middle class and the youth are shifting their interest toward international premium that is growing taking share from the mainstream.
Analysis of beer market in China (on Russian)
Beer market of Ukraine: big three losing weightIn 2016, fast increase of excises and resulting price spike stood in the way of the beer market stabilization. Most of competition (as well as mass sorts) moved to the economy segment of the market. The biggest losses were incurred by the leading three, especially Obolon, which again experienced pressure after reallocation of Efes market share. However, one should already speak of TOP-4. Group Oasis CIS (PPB) became a strong player and competitor to transnational companies. Besides the net sales of many regional medium breweries look rather good and 16-fold cost reduction wholesale trade license for craft brewers opens up a possibility of rapid growth in 2017.
India. Tasmac shops have plundered common man’s wealth in Tamil Nadu
Addressing a demonstration here demanding total prohibition in the State, Dr. Anbumani said the Tasmac shops had plundered the common man’s wealth and ruined many a family. “The gold, silver and money kept in almirahs have all vanished as the men in the family have used them to buy liquor,” he said. He attributed alcohol addiction as the reason for rise in number of road accidents, young widows and increasing crime against women.
Stating that no mother would allow her children to drink, he said it was only the Chief Minister (fondly called Amma by her partymen) who was encouraging people to drink. “No other government in the world is generating one-third of its annual revenue through liquor sale,” he said.
Dr. Anbumani faulted the Dravida Munnetra Kazhagam for having lifted total prohibition in the State despite advice against the move from leaders like Periyar, Rajaji and Kamaraj. He said majority of the 12 units manufacturing various types of Indian-made foreign liquor were owned by people in DMK, All India Anna Dravida Munnetra Kazhagam and the Congress, he charged.
He also ridiculed the DMK’s claim of bringing prohibition. “What was the party doing when it was in power in the past,” he said.
Dr. Anbumani assured that if PMK was elected to power, its first move would be to ban liquor and impose total prohibition.
“My government will not give you home appliances as freebies. But, we will give you a life with dignity and self respect. All the freebies from my government will be free education and free healthcare. Every family will save at least Rs. One lakh a year through those schemes,” he said.
Besides, every district would have a centre to rehabilitate those addicted to liquor. Special efforts would be taken to provide job opportunities to young widows.
4 Feb. 2016