The beer market dynamics in Russia is approaching zero, yet major brewers are divided into those who developed considerably in 2017 and those who considerably reduced their volumes. For instance, company Efes has managed to substantially extend their sales due to restrained pricing policy and activity in the modern trade. Heineken has also demonstrated an excellent performance promoted by significant increase of advertisement budgets launching a non-alcohol sort of the title brand and unusual activity in the economy market segment. Carlsberg and AB InBev have been focusing on margins and lost a market share of their inexpensive brands. Serious dependence on PET package and mass enthusiasm about Zhigulevskoe have negatively impacted the most of big regional brewers, that have been for the first time pressed by the leaders in the key sales channels, especially in Volga and Central regions. In the small business there has been a noticeable slowdown in appearing of new restaurant breweries, yet the number of craft breweries has been growing rapidly. In 2018, the beer market is likely to grow a little, while the share of AB InBev Efes may decrease due to the integration. ...
“Catalogue of Russian Beer Producers 2018” includes 1070 businesses ranging from large subsidiaries of international companies to rather small restaurant and craft microbreweries.The catalogue includes 32 large breweries, 75 regional breweries, 693 industrial mini- and microbreweries as well as 270 restaurant breweries. ...
Global hop marketA local alternative to mass beer suggested by independent brewers has been successful and is now altering the global market. Beer is becoming more diversified, so transnational companies have to accept the new game rules and to switch focus to young and fast growing markets. All these processes increased the demand for aroma and bitter hop as well as their acreage expansion on two continents. However now there appeared a downward trend of alcohol consumption in the world, so even special sorts can soon turn to be sufficient. In this connection the dynamic American hop market is already facing some problems. EU hop producers have become more cautious, they are not racing to exceed the demand and look forward with more confidence, judging by the contract terms.
Hop Market in RussiaGermany still dominates the Russian market, yet over the recent two years one has been able observe a continuous success of Czech hop suppliers. Their expansion and growing popularity of hops from the United States became the drivers of supplies growth in 2016 despite the preceding modest harvest crop in the EU, as well as the factor of relative stability in 2017. In this connection, in 2017, the ratio of the varieties continued to shift towards the aroma ones, and the supplies of Magnum hop and other alpha varieties were reduced. However, the import of bitter hop pellets is partially replaced by extracts, especially from the major beer manufacturers. Total volumes of alpha acid supplies, according to our estimation, decreased by approximately 5% and returned to the level of 2015. Barth Haas Group continues dominating the hop products market; HVG also increased its weight. At the same time, Morris Hanbury significantly reduced the supplies in 2017.
India. Tasmac shops have plundered common man’s wealth in Tamil Nadu
Addressing a demonstration here demanding total prohibition in the State, Dr. Anbumani said the Tasmac shops had plundered the common man’s wealth and ruined many a family. “The gold, silver and money kept in almirahs have all vanished as the men in the family have used them to buy liquor,” he said. He attributed alcohol addiction as the reason for rise in number of road accidents, young widows and increasing crime against women.
Stating that no mother would allow her children to drink, he said it was only the Chief Minister (fondly called Amma by her partymen) who was encouraging people to drink. “No other government in the world is generating one-third of its annual revenue through liquor sale,” he said.
Dr. Anbumani faulted the Dravida Munnetra Kazhagam for having lifted total prohibition in the State despite advice against the move from leaders like Periyar, Rajaji and Kamaraj. He said majority of the 12 units manufacturing various types of Indian-made foreign liquor were owned by people in DMK, All India Anna Dravida Munnetra Kazhagam and the Congress, he charged.
He also ridiculed the DMK’s claim of bringing prohibition. “What was the party doing when it was in power in the past,” he said.
Dr. Anbumani assured that if PMK was elected to power, its first move would be to ban liquor and impose total prohibition.
“My government will not give you home appliances as freebies. But, we will give you a life with dignity and self respect. All the freebies from my government will be free education and free healthcare. Every family will save at least Rs. One lakh a year through those schemes,” he said.
Besides, every district would have a centre to rehabilitate those addicted to liquor. Special efforts would be taken to provide job opportunities to young widows.
4 Feb. 2016