10+1 trends of Russian beer market 2015-2017Despite of the moderately negative prognoses for 2017, the beer market can be stabilized soon. Yet the years of the negative dynamics have resulted in marketing being limited just to “optimization” and the art of balancing between price and volumes. Bigger supermarkets share means stronger trade marketing. These processes are connected to the majority of the described trends. At the same time, the federal brands inflation leads to searching for new tastes, sales channels and contact formats that expand the product range and diversify the beer market, but do not imply a substantial volume increase. Let us enumerate and further discuss the ten trends of the beer market we can see in 2015-2017 as well as the major event of 2017.
Beer market of Ukraine 2017In the first half of 2017, the Ukrainian beer market goes on decreasing slowly. Yet, the companies manage to compensate their lost volumes by raising prices and improving the sales structures. This results in the mid price market segment reduction while the sales of premium brands are rising. These processes are connected to position strengthening of companies Carlsberg Group and Oasis and the market share reduction of Obolon. Most of the novelties by the market leaders belong to craft or hard lemon categories.
Beer market of Russia 2016: PET goes to draftThe beer market of Russia was warmed up by the hot summer, but the preparation for large volume PET prohibition has already impacted it negatively. The year was successful for Efes, MBC and regional producers; Carlsberg’s positions were virtually stable but AB InBev and Heineken lost a part of market share having focused on the sales profitability. The dynamics of big brands was determined by how much the companies were willing to keep the prices down or by their promotional activity. In this context the economy segment of the beer market and sales of inexpensive draft beer were increasing. The premium segment started shrinking due to license brands migrating to the mainstream segment.
Beer market of Vietnam: “Young tiger”Vietnam is one of the few big beer markets that continue to grow steadily. The beer popularity results from its low price, street consumption culture, and social motives. The outlooks of beer market as well as the Vietnamese economy inspire optimism, though the country is heavily dependent on export of goods. The state regulation can be called liberal, but the key risk for brewers is harbored in intensive rising of excise. Within TOP-4 there are two leaders, Sabeco and Heineken that grow at the fastest rates. The first company effectively employs its capacities, the second one focuses on marketing technologies. Almost 80% of the market belongs to century-old brands, yet the middle class and the youth are shifting their interest toward international premium that is growing taking share from the mainstream.
India. Tasmac shops have plundered common man’s wealth in Tamil Nadu
Addressing a demonstration here demanding total prohibition in the State, Dr. Anbumani said the Tasmac shops had plundered the common man’s wealth and ruined many a family. “The gold, silver and money kept in almirahs have all vanished as the men in the family have used them to buy liquor,” he said. He attributed alcohol addiction as the reason for rise in number of road accidents, young widows and increasing crime against women.
Stating that no mother would allow her children to drink, he said it was only the Chief Minister (fondly called Amma by her partymen) who was encouraging people to drink. “No other government in the world is generating one-third of its annual revenue through liquor sale,” he said.
Dr. Anbumani faulted the Dravida Munnetra Kazhagam for having lifted total prohibition in the State despite advice against the move from leaders like Periyar, Rajaji and Kamaraj. He said majority of the 12 units manufacturing various types of Indian-made foreign liquor were owned by people in DMK, All India Anna Dravida Munnetra Kazhagam and the Congress, he charged.
He also ridiculed the DMK’s claim of bringing prohibition. “What was the party doing when it was in power in the past,” he said.
Dr. Anbumani assured that if PMK was elected to power, its first move would be to ban liquor and impose total prohibition.
“My government will not give you home appliances as freebies. But, we will give you a life with dignity and self respect. All the freebies from my government will be free education and free healthcare. Every family will save at least Rs. One lakh a year through those schemes,” he said.
Besides, every district would have a centre to rehabilitate those addicted to liquor. Special efforts would be taken to provide job opportunities to young widows.
4 Feb. 2016