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Global hop market

A local alternative to mass beer suggested by independent brewers has been successful and is now altering the global market. Beer is becoming more diversified, so transnational companies have to accept the new game rules and to switch focus to young and fast growing markets. All these processes increased the demand for aroma and bitter hop as well as their acreage expansion on two continents. However now there appeared a downward trend of alcohol consumption in the world, so even special sorts can soon turn to be sufficient. In this connection the dynamic American hop market is already facing some problems. EU hop producers have become more cautious, they are not racing to exceed the demand and look forward with more confidence, judging by the contract terms. 

Hop Market in Russia

Germany still dominates the Russian market, yet over the recent two years one has been able observe a continuous success of Czech hop suppliers. Their expansion and growing popularity of hops from the United States became the drivers of supplies growth in 2016 despite the preceding modest harvest crop in the EU, as well as the factor of relative stability in 2017. In this connection, in 2017, the ratio of the varieties continued to shift towards the aroma ones, and the supplies of Magnum hop and other alpha varieties were reduced. However, the import of bitter hop pellets is partially replaced by extracts, especially from the major beer manufacturers. Total volumes of alpha acid supplies, according to our estimation, decreased by approximately 5% and returned to the level of 2015. Barth Haas Group continues dominating the hop products market; HVG also increased its weight. At the same time, Morris Hanbury significantly reduced the supplies in 2017.

Japan. Asahi to name beer unit’s chief as president

Asahi Group Holdings has decided to promote the head of its beer subsidiary to president of the parent, The Nikkei has learned.

Asahi Breweries President Akiyoshi Koji, 64, will replace the holding company's current president, Naoki Izumiya, who will transition to chairman. The beer unit will promote Vice President Shinichi Hirano to president. But first, the parent will hold its general shareholders meeting this March.

Asahi Breweries has steadily gained share in its mainstay beer business since Koji assumed the presidency in 2011. The company is the top player in Japan's beer market.

Koji has also been credited with expanding group operations by successfully concluding acquisitions of overseas businesses as well as Calpis, a major Japanese soft-drink company.

He put Asahi Breweries on a firm growth trajectory by carrying out structural reforms. Koji also oversaw the development of a new medium-term business plan that started this year.

8 Feb. 2016



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