Beer market of Russia 2016: PET goes to draftThe beer market of Russia was warmed up by the hot summer, but the preparation for large volume PET prohibition has already impacted it negatively. The year was successful for Efes, MBC and regional producers; Carlsberg’s positions were virtually stable but AB InBev and Heineken lost a part of market share having focused on the sales profitability. The dynamics of big brands was determined by how much the companies were willing to keep the prices down or by their promotional activity. In this context the economy segment of the beer market and sales of inexpensive draft beer were increasing. The premium segment started shrinking due to license brands migrating to the mainstream segment.
Beer market of Vietnam: “Young tiger”Vietnam is one of the few big beer markets that continue to grow steadily. The beer popularity results from its low price, street consumption culture, and social motives. The outlooks of beer market as well as the Vietnamese economy inspire optimism, though the country is heavily dependent on export of goods. The state regulation can be called liberal, but the key risk for brewers is harbored in intensive rising of excise. Within TOP-4 there are two leaders, Sabeco and Heineken that grow at the fastest rates. The first company effectively employs its capacities, the second one focuses on marketing technologies. Almost 80% of the market belongs to century-old brands, yet the middle class and the youth are shifting their interest toward international premium that is growing taking share from the mainstream.
Analysis of beer market in China (on Russian)
Beer market of Ukraine: big three losing weightIn 2016, fast increase of excises and resulting price spike stood in the way of the beer market stabilization. Most of competition (as well as mass sorts) moved to the economy segment of the market. The biggest losses were incurred by the leading three, especially Obolon, which again experienced pressure after reallocation of Efes market share. However, one should already speak of TOP-4. Group Oasis CIS (PPB) became a strong player and competitor to transnational companies. Besides the net sales of many regional medium breweries look rather good and 16-fold cost reduction wholesale trade license for craft brewers opens up a possibility of rapid growth in 2017.
India. Telangana gears up to meet demand for beer this summer
The sale of beer increased by 20 per cent over the summer months last year and there was a record sale of 180 lakh cases up to June, according to Excise Commissioner and corporation managing director R.V. Chandravadan.
He told The Hindu that the demand was likely to touch 40 lakh cases a month, while it is only 25 lakh cases a month during the off season. Hence, the corporation had made arrangements to hire private and temporary godowns for its storage.
Mr. Chandravadan convened a meeting with beer manufacturing units and officials of the Excise Department and the TSBCL on Saturday in view of reports about the possibility of the hottest days ever in Telangana shortly. The meeting discussed that major beer producing States like Maharashtra and Karnataka might ban export of the drink like they did last year during peak summer.
Hence, the State should be self-sufficient to meet the local demand for regular brands of beer, while importing premium brands and the canned beer which was not manufactured by any of the breweries here.
The canned beer constituted only one per cent of the total demand.
The planning of the corporation for heavy sale of beer comes at a time when there was a fall in consumption of Indian Made Foreign Liquor. The loss of revenue to the government from sale of IMFL will be compensated by off take of beer.
The government has permitted the breweries to drill extra borewells in their premises to fetch water for production, since all permanent sources have dried up. They could also hire water tankers in a big way, Mr. Chandravadan said. The TSBCL presently had 20 lakh cases of beer in all its 17 IMFL depots, which in itself was a record.
The five breweries in the State – which are all located in Medak – were fully equipped to manufacture and supply over 40 lakh cases a month. One brewery, M/s. Lilasons, had stopped production since April last year due to its internal problems.
The brewery managements requested the Commissioner to waive additional licence fee for running the units extra time due to water shortage and low profit margins. They informed him that they also had 10 lakh cases ready for despatch to depots.
8 Feb. 2016