10+1 trends of Russian beer market 2015-2017Despite of the moderately negative prognoses for 2017, the beer market can be stabilized soon. Yet the years of the negative dynamics have resulted in marketing being limited just to “optimization” and the art of balancing between price and volumes. Bigger supermarkets share means stronger trade marketing. These processes are connected to the majority of the described trends. At the same time, the federal brands inflation leads to searching for new tastes, sales channels and contact formats that expand the product range and diversify the beer market, but do not imply a substantial volume increase. Let us enumerate and further discuss the ten trends of the beer market we can see in 2015-2017 as well as the major event of 2017.
Beer market of Ukraine 2017In the first half of 2017, the Ukrainian beer market goes on decreasing slowly. Yet, the companies manage to compensate their lost volumes by raising prices and improving the sales structures. This results in the mid price market segment reduction while the sales of premium brands are rising. These processes are connected to position strengthening of companies Carlsberg Group and Oasis and the market share reduction of Obolon. Most of the novelties by the market leaders belong to craft or hard lemon categories.
Beer market of Russia 2016: PET goes to draftThe beer market of Russia was warmed up by the hot summer, but the preparation for large volume PET prohibition has already impacted it negatively. The year was successful for Efes, MBC and regional producers; Carlsberg’s positions were virtually stable but AB InBev and Heineken lost a part of market share having focused on the sales profitability. The dynamics of big brands was determined by how much the companies were willing to keep the prices down or by their promotional activity. In this context the economy segment of the beer market and sales of inexpensive draft beer were increasing. The premium segment started shrinking due to license brands migrating to the mainstream segment.
Beer market of Vietnam: “Young tiger”Vietnam is one of the few big beer markets that continue to grow steadily. The beer popularity results from its low price, street consumption culture, and social motives. The outlooks of beer market as well as the Vietnamese economy inspire optimism, though the country is heavily dependent on export of goods. The state regulation can be called liberal, but the key risk for brewers is harbored in intensive rising of excise. Within TOP-4 there are two leaders, Sabeco and Heineken that grow at the fastest rates. The first company effectively employs its capacities, the second one focuses on marketing technologies. Almost 80% of the market belongs to century-old brands, yet the middle class and the youth are shifting their interest toward international premium that is growing taking share from the mainstream.
India. Computer network to connect all liquor shops in Andhra Pradesh
Work is afoot and the network will be operational from March 1, said Excise Commissioner Mukesh Kumar Meena, here in Visakhapatnam on Monday.
Talking to the media after the State level conference of the Department, Mr. Mukesh Kumar Meena admitted that MRP violation in liquor trade was rampant in Visakhapatnam and some other cities and towns in the State. Out of the 4,000 odd shops, only seven were found charging above the MRP, due to lack of surprise checks by the department, he admitted.
Giving details on the computer network, he said that shops will be linked up and the network will be connected to the district and State head offices of the department and officials will be able to monitor the flow of stock from the Andhra Pradesh Beverages Corporation Limited to the retail outlets and as well as sales of each shop, on a daily basis.
The network will also check the sale of non-duty paid liquor sales. He admitted that non-duty paid liquor sales has impacted the revenue of the State, especially in North Andhra region.
Mr. Mukesh Kumar Meena also said that the shop owners have been instructed to issue receipts for sales at the counter and the same should be uploaded on the network.
The department targets to generate about Rs. 12,500 crore of revenue through sale of liquor in this fiscal and so far till January 31, the sale achieved was about Rs. 10,230 crore.
16 Feb. 2016