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Global hop market

A local alternative to mass beer suggested by independent brewers has been successful and is now altering the global market. Beer is becoming more diversified, so transnational companies have to accept the new game rules and to switch focus to young and fast growing markets. All these processes increased the demand for aroma and bitter hop as well as their acreage expansion on two continents. However now there appeared a downward trend of alcohol consumption in the world, so even special sorts can soon turn to be sufficient. In this connection the dynamic American hop market is already facing some problems. EU hop producers have become more cautious, they are not racing to exceed the demand and look forward with more confidence, judging by the contract terms. 

Hop Market in Russia

Germany still dominates the Russian market, yet over the recent two years one has been able observe a continuous success of Czech hop suppliers. Their expansion and growing popularity of hops from the United States became the drivers of supplies growth in 2016 despite the preceding modest harvest crop in the EU, as well as the factor of relative stability in 2017. In this connection, in 2017, the ratio of the varieties continued to shift towards the aroma ones, and the supplies of Magnum hop and other alpha varieties were reduced. However, the import of bitter hop pellets is partially replaced by extracts, especially from the major beer manufacturers. Total volumes of alpha acid supplies, according to our estimation, decreased by approximately 5% and returned to the level of 2015. Barth Haas Group continues dominating the hop products market; HVG also increased its weight. At the same time, Morris Hanbury significantly reduced the supplies in 2017.

India. Computer network to connect all liquor shops in Andhra Pradesh

To bring transparency in the liquor trade and to curb the retail outlets from selling liquor over and above MRP (Maximum retail price), the Prohibition and Excise Department is mulling to integrate all the 4,000 odd liquor shops through a dedicated computer network.

Work is afoot and the network will be operational from March 1, said Excise Commissioner Mukesh Kumar Meena, here in Visakhapatnam on Monday.

Talking to the media after the State level conference of the Department, Mr. Mukesh Kumar Meena admitted that MRP violation in liquor trade was rampant in Visakhapatnam and some other cities and towns in the State. Out of the 4,000 odd shops, only seven were found charging above the MRP, due to lack of surprise checks by the department, he admitted.

Giving details on the computer network, he said that shops will be linked up and the network will be connected to the district and State head offices of the department and officials will be able to monitor the flow of stock from the Andhra Pradesh Beverages Corporation Limited to the retail outlets and as well as sales of each shop, on a daily basis.

The network will also check the sale of non-duty paid liquor sales. He admitted that non-duty paid liquor sales has impacted the revenue of the State, especially in North Andhra region.

Mr. Mukesh Kumar Meena also said that the shop owners have been instructed to issue receipts for sales at the counter and the same should be uploaded on the network.

The department targets to generate about Rs. 12,500 crore of revenue through sale of liquor in this fiscal and so far till January 31, the sale achieved was about Rs. 10,230 crore.

16 Feb. 2016



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