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4-2017

Global hop market

A local alternative to mass beer suggested by independent brewers has been successful and is now altering the global market. Beer is becoming more diversified, so transnational companies have to accept the new game rules and to switch focus to young and fast growing markets. All these processes increased the demand for aroma and bitter hop as well as their acreage expansion on two continents. However now there appeared a downward trend of alcohol consumption in the world, so even special sorts can soon turn to be sufficient. In this connection the dynamic American hop market is already facing some problems. EU hop producers have become more cautious, they are not racing to exceed the demand and look forward with more confidence, judging by the contract terms. 

Hop Market in Russia

Germany still dominates the Russian market, yet over the recent two years one has been able observe a continuous success of Czech hop suppliers. Their expansion and growing popularity of hops from the United States became the drivers of supplies growth in 2016 despite the preceding modest harvest crop in the EU, as well as the factor of relative stability in 2017. In this connection, in 2017, the ratio of the varieties continued to shift towards the aroma ones, and the supplies of Magnum hop and other alpha varieties were reduced. However, the import of bitter hop pellets is partially replaced by extracts, especially from the major beer manufacturers. Total volumes of alpha acid supplies, according to our estimation, decreased by approximately 5% and returned to the level of 2015. Barth Haas Group continues dominating the hop products market; HVG also increased its weight. At the same time, Morris Hanbury significantly reduced the supplies in 2017.

“Impressive” statistics and the “pride” of Vietnamese

Some local newspapers recently quoted the Vietnam Beverage Association (VBA) as saying that in 2015 Vietnam’s beer output reached 3.4 billion liters, an increase of 40.72% compared with 2010 and alcohol output (industrial production) of 70 million liters.

However, that did not include alcohol and beer produced by tens of thousands of household-sized distilleries throughout the country.

Also, according to the VBA, in the past five years, the industry gained the average growth rate of over 7% a year, and by 2020, beer output will reach 4 to 4.25 billion liters a year and the alcohol output will be from 320-360 million liters per year.

The beverage industry last year paid VND30,000 billion to the state budget, accounting for about 3% of the total budget revenue. It is a significant source of revenue of the state budget, from a purely economic perspective.

If the volume of beer and alcohol had been mainly exported, the earnings for the country would have been high.

In mid-2015, a report by the VBA also showed that Vietnam ranked 5th out of 10 Asian countries in consumption of beer and wine, just behind Japan, South Korea, Thailand and China.

However, Vietnam’s GDP and per capita GDP are far behind Asian countries such as Japan, South Korea, China, and ranks only 8th out of 10 countries in the ASEAN community.

The Ministry of Health (MoH) recently reported that alcohol consumption in Vietnam doubled in the past 10 years.

Vietnam’s consumption of beer and wine is now among the world's Top 25. It is noteworthy that the amount of alcohol and beer consumption in the world did not increase in the past 10 years

17 Feb. 2016

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