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Global hop market

A local alternative to mass beer suggested by independent brewers has been successful and is now altering the global market. Beer is becoming more diversified, so transnational companies have to accept the new game rules and to switch focus to young and fast growing markets. All these processes increased the demand for aroma and bitter hop as well as their acreage expansion on two continents. However now there appeared a downward trend of alcohol consumption in the world, so even special sorts can soon turn to be sufficient. In this connection the dynamic American hop market is already facing some problems. EU hop producers have become more cautious, they are not racing to exceed the demand and look forward with more confidence, judging by the contract terms. 

Hop Market in Russia

Germany still dominates the Russian market, yet over the recent two years one has been able observe a continuous success of Czech hop suppliers. Their expansion and growing popularity of hops from the United States became the drivers of supplies growth in 2016 despite the preceding modest harvest crop in the EU, as well as the factor of relative stability in 2017. In this connection, in 2017, the ratio of the varieties continued to shift towards the aroma ones, and the supplies of Magnum hop and other alpha varieties were reduced. However, the import of bitter hop pellets is partially replaced by extracts, especially from the major beer manufacturers. Total volumes of alpha acid supplies, according to our estimation, decreased by approximately 5% and returned to the level of 2015. Barth Haas Group continues dominating the hop products market; HVG also increased its weight. At the same time, Morris Hanbury significantly reduced the supplies in 2017.

VBL Vietnam not to sell Laru beer brand to China

Vietnam Brewery Limited (VBL) would neither change its join venture member nor sell Laru beer brand to China, said VBL managing director Leo Evers yesterday.

Reporting to Secretary of the Da Nang City Party Committee Nguyen Xuan Anh, Leo Evers affirmed that the group was working to expand Laru market share.

He has rejected recent rumors of the deal, adding that it had greatly affected VBL's production and trading.

VBL Da Nang is a member of VBL Vietnam which is a joint venture between Singaporean Asia Pacific Breweries Ltd (APB) and Vietnamese Saigon Trading Group (Satra).

Last year the company contributed nearly VND1.7 trillion (US$76 million) to the city's budget, said Mr. Xuan Anh.

Secretary Nguyen Xuan Anh yesterday visited and launched New Year production and construction at some locations in the central city of Da Nang including Children Cultural House, Cat Tien Sa Seaport and VBL Da Nang.

17 Feb. 2016



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