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Global hop market

A local alternative to mass beer suggested by independent brewers has been successful and is now altering the global market. Beer is becoming more diversified, so transnational companies have to accept the new game rules and to switch focus to young and fast growing markets. All these processes increased the demand for aroma and bitter hop as well as their acreage expansion on two continents. However now there appeared a downward trend of alcohol consumption in the world, so even special sorts can soon turn to be sufficient. In this connection the dynamic American hop market is already facing some problems. EU hop producers have become more cautious, they are not racing to exceed the demand and look forward with more confidence, judging by the contract terms. 

Hop Market in Russia

Germany still dominates the Russian market, yet over the recent two years one has been able observe a continuous success of Czech hop suppliers. Their expansion and growing popularity of hops from the United States became the drivers of supplies growth in 2016 despite the preceding modest harvest crop in the EU, as well as the factor of relative stability in 2017. In this connection, in 2017, the ratio of the varieties continued to shift towards the aroma ones, and the supplies of Magnum hop and other alpha varieties were reduced. However, the import of bitter hop pellets is partially replaced by extracts, especially from the major beer manufacturers. Total volumes of alpha acid supplies, according to our estimation, decreased by approximately 5% and returned to the level of 2015. Barth Haas Group continues dominating the hop products market; HVG also increased its weight. At the same time, Morris Hanbury significantly reduced the supplies in 2017.

India. Beer parlours in Kerala: Sudheeran hits hut at UDF policy

Criticising the government policy of allowing more beer and wine parlours in the state, KPCC chief V M Sudheeran on Thursday called for an ‘in-depth study’ into their impact and corrective measures. Sudheeran was addressing I-Con 2016, a three-day international conference organised by the Excise Department’s Subodham Project on alcohol policy.

While lauding the government’s liquor policy which had brought down consumption by 20.27 per cent in the past 18 months, Sudheeran drew attention to the fact that wine and beer sales had increased. “This is due to the licensing of 730 new beer-wine parlours since April 2015. I suggest that an in-depth study of various aspects related to the trend may be conducted under the Subodham programme and corrective measures be initiated,’’ he said.

Sudheeran trashed the argument that prohibition would hit the tourism industry. Tourists visit Kerala to savour natural beauty and not for liquor, he said. ‘’They never come with an intention of consuming liquor. Tourists are also attracted to the culture and legacy of Kerala. The number of those tourists coming for ayurvedic treatment is also not less. Actually alcohol consumption is not permitted along with ayurvedic treatment,’’ he said. ‘’I feel that tourists were afraid of coming to Kerala because of liquor-related crimes against women,’’ he said. He also suggested a campaign against liquor and drugs right from the primary school level as part of a catch-them-young policy.

Terming the UDF government’s liquor policy a ‘’classic case of knee-jerk reaction,’’ T N Seema MP called for its modification. ‘’The CPM sincerely believes that the present policy was formulated without any scientific deliberations and that it is a classic case of knee-jerk reaction. The present policy needs to be examined and corrective action taken,’’ she said. To questions from the audience on whether the CPM would ban beer and wine parlours if it came to power, she said that an appropriate decision would be taken at that time. ‘’We are never for promoting alcohol,’’ she said.

19 Feb. 2016



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