Beer market of Russia 2016: PET goes to draftThe beer market of Russia was warmed up by the hot summer, but the preparation for large volume PET prohibition has already impacted it negatively. The year was successful for Efes, MBC and regional producers; Carlsberg’s positions were virtually stable but AB InBev and Heineken lost a part of market share having focused on the sales profitability. The dynamics of big brands was determined by how much the companies were willing to keep the prices down or by their promotional activity. In this context the economy segment of the beer market and sales of inexpensive draft beer were increasing. The premium segment started shrinking due to license brands migrating to the mainstream segment.
Beer market of Vietnam: “Young tiger”Vietnam is one of the few big beer markets that continue to grow steadily. The beer popularity results from its low price, street consumption culture, and social motives. The outlooks of beer market as well as the Vietnamese economy inspire optimism, though the country is heavily dependent on export of goods. The state regulation can be called liberal, but the key risk for brewers is harbored in intensive rising of excise. Within TOP-4 there are two leaders, Sabeco and Heineken that grow at the fastest rates. The first company effectively employs its capacities, the second one focuses on marketing technologies. Almost 80% of the market belongs to century-old brands, yet the middle class and the youth are shifting their interest toward international premium that is growing taking share from the mainstream.
Analysis of beer market in China (on Russian)
Beer market of Ukraine: big three losing weightIn 2016, fast increase of excises and resulting price spike stood in the way of the beer market stabilization. Most of competition (as well as mass sorts) moved to the economy segment of the market. The biggest losses were incurred by the leading three, especially Obolon, which again experienced pressure after reallocation of Efes market share. However, one should already speak of TOP-4. Group Oasis CIS (PPB) became a strong player and competitor to transnational companies. Besides the net sales of many regional medium breweries look rather good and 16-fold cost reduction wholesale trade license for craft brewers opens up a possibility of rapid growth in 2017.
India. Expert did not recomend to have a low tax regime on beer in Kerala
‘’You should really be careful about beer. It isn’t a good idea to have a low tax regime on it,’’ said Casswell, who is in the city attending I-Con 2016, an international conference organised by Excise Department’s Subodham Project on alcohol and substance abuse policy. ‘’It is important to ensure that policy steps do not end up replacing one problem with another,’’ she said. GAPA is a network of NGOs and public health agencies on alcohol-related issues.
Casswell’s observation is of special significance to Kerala at a time when the UDF government has allowed shut-down bars to mutate into beer and wine parlours. ‘’Alcohol-related harm is not tied to any particular beverage. People can still take large quantities of beer, large quantities of wine and still run into problem,’’ she said.
Casswell, who is from New Zealand, points to the Chinese experience. In 1965, beer accounted for a mere two per cent of total alcohol consumption in China. By 2005, it had risen to 36 per cent.
The increase in the number of women drinkers also is a worrying trend, she said. ‘’When women get financially and socially independent, it seems to be an inevitability. We need to be cautious about this issue,’’ she said. The drinks industry, she said, today focuses on women as a fast growing segment of consumers. Making alcohol expensive and banning alcohol advertisement and promotion are cost-effective ways for governments to check abuse, she said. Equally importantly, international attention should focus on how the drinks industry uses social media platforms for alcohol promotion, Casswell said.
‘’Social media is full of alcohol promotion. It is a very interactive platform which the drinks industry uses with great alacrity. It is an issue of great concern,’’ she said.
19 Feb. 2016