10+1 trends of Russian beer market 2015-2017Despite of the moderately negative prognoses for 2017, the beer market can be stabilized soon. Yet the years of the negative dynamics have resulted in marketing being limited just to “optimization” and the art of balancing between price and volumes. Bigger supermarkets share means stronger trade marketing. These processes are connected to the majority of the described trends. At the same time, the federal brands inflation leads to searching for new tastes, sales channels and contact formats that expand the product range and diversify the beer market, but do not imply a substantial volume increase. Let us enumerate and further discuss the ten trends of the beer market we can see in 2015-2017 as well as the major event of 2017.
Beer market of Ukraine 2017In the first half of 2017, the Ukrainian beer market goes on decreasing slowly. Yet, the companies manage to compensate their lost volumes by raising prices and improving the sales structures. This results in the mid price market segment reduction while the sales of premium brands are rising. These processes are connected to position strengthening of companies Carlsberg Group and Oasis and the market share reduction of Obolon. Most of the novelties by the market leaders belong to craft or hard lemon categories.
Beer market of Russia 2016: PET goes to draftThe beer market of Russia was warmed up by the hot summer, but the preparation for large volume PET prohibition has already impacted it negatively. The year was successful for Efes, MBC and regional producers; Carlsberg’s positions were virtually stable but AB InBev and Heineken lost a part of market share having focused on the sales profitability. The dynamics of big brands was determined by how much the companies were willing to keep the prices down or by their promotional activity. In this context the economy segment of the beer market and sales of inexpensive draft beer were increasing. The premium segment started shrinking due to license brands migrating to the mainstream segment.
Beer market of Vietnam: “Young tiger”Vietnam is one of the few big beer markets that continue to grow steadily. The beer popularity results from its low price, street consumption culture, and social motives. The outlooks of beer market as well as the Vietnamese economy inspire optimism, though the country is heavily dependent on export of goods. The state regulation can be called liberal, but the key risk for brewers is harbored in intensive rising of excise. Within TOP-4 there are two leaders, Sabeco and Heineken that grow at the fastest rates. The first company effectively employs its capacities, the second one focuses on marketing technologies. Almost 80% of the market belongs to century-old brands, yet the middle class and the youth are shifting their interest toward international premium that is growing taking share from the mainstream.
India. Vijay Mallya defiant on ‘defaulter’ tag; says PNB not ‘the only bank’
Known for his flamboyance and hosting lavish parties even when his companies have been declared defaulters by lenders, Mallya also said everybody has his own "perception" about his lifestyle and he would not comment on it.
He, however, maintained his future action was to achieve settlement with banks.
PNB is the third public sector bank to declare now defunct Kingfisher Airline and its two guarantors - United Breweries (Holdings) Ltd and Mallya - as wilful defaulters. Earlier, United Bank of India and SBI had done the same.
Talking to Times Now news channel, Mallya said PNB was "not the only bank" and he "will do what he has to do."
He said he had "no comment to make" when asked about RBI Governor Raghuram Rajan's recent comment on lavish birthday parties thrown by loan defaulters.
"Listen everybody has their own perception. I don't want to comment," he said when asked about his lifestyle.
Mallya said he would not comment on PNB, which had loaned Rs 800 crore to his now defunct airline, declaring him a wilful defaulter. "I have no reaction at all. I don't comment on these things," he said.
"I have no comment to make," he said. "My only future (course of) action is to achieve settlement with banks."
He, however, refused to say how he would achieve that or the timeframe in which he would pay up outstanding loans.
"That is it. I have nothing more to say," he said when asked how he plans to reach a settlement with banks.
Asked about the timeframe for repaying loans or reaching a settlement, he said, "why are asking me the same question in 10 different ways."
Pressed how he plans to achieve settlement with banks, he said, "why are you bothered about my business, please."
When pointed out that questions are being raised because it involved tax payers public money, he said, "Listen, I am making all possible efforts to settle with the banks. Thats all I am prepared to say."
Asked when he would clear every penny that he and his companies owe to bank, Mallya said, "Listen, why are you going on and on. Are you the Government of India or are you the RBI Governor asking me all the questions."
When told that these are the questions that RBI has asked, he said, "fair enough. If RBI asks me any question, I will respond to the RBI."
Asked about PwC report alleged fund diversion, he said, "I don't want to answer about anything. I have not commented to the media and I don't want to comment."
In April 2015, Diageo-controlled USL Board said it has "lost confidence" in Vijay Mallya after an internal probe and a forensic inquiry by PwC revealed alleged fund diversion to Kingfisher and other UB group entities.
19 Feb. 2016