10+1 trends of Russian beer market 2015-2017Despite of the moderately negative prognoses for 2017, the beer market can be stabilized soon. Yet the years of the negative dynamics have resulted in marketing being limited just to “optimization” and the art of balancing between price and volumes. Bigger supermarkets share means stronger trade marketing. These processes are connected to the majority of the described trends. At the same time, the federal brands inflation leads to searching for new tastes, sales channels and contact formats that expand the product range and diversify the beer market, but do not imply a substantial volume increase. Let us enumerate and further discuss the ten trends of the beer market we can see in 2015-2017 as well as the major event of 2017.
Beer market of Ukraine 2017In the first half of 2017, the Ukrainian beer market goes on decreasing slowly. Yet, the companies manage to compensate their lost volumes by raising prices and improving the sales structures. This results in the mid price market segment reduction while the sales of premium brands are rising. These processes are connected to position strengthening of companies Carlsberg Group and Oasis and the market share reduction of Obolon. Most of the novelties by the market leaders belong to craft or hard lemon categories.
Beer market of Russia 2016: PET goes to draftThe beer market of Russia was warmed up by the hot summer, but the preparation for large volume PET prohibition has already impacted it negatively. The year was successful for Efes, MBC and regional producers; Carlsberg’s positions were virtually stable but AB InBev and Heineken lost a part of market share having focused on the sales profitability. The dynamics of big brands was determined by how much the companies were willing to keep the prices down or by their promotional activity. In this context the economy segment of the beer market and sales of inexpensive draft beer were increasing. The premium segment started shrinking due to license brands migrating to the mainstream segment.
Beer market of Vietnam: “Young tiger”Vietnam is one of the few big beer markets that continue to grow steadily. The beer popularity results from its low price, street consumption culture, and social motives. The outlooks of beer market as well as the Vietnamese economy inspire optimism, though the country is heavily dependent on export of goods. The state regulation can be called liberal, but the key risk for brewers is harbored in intensive rising of excise. Within TOP-4 there are two leaders, Sabeco and Heineken that grow at the fastest rates. The first company effectively employs its capacities, the second one focuses on marketing technologies. Almost 80% of the market belongs to century-old brands, yet the middle class and the youth are shifting their interest toward international premium that is growing taking share from the mainstream.
India. Villagers oppose move to open liquor shop in their hamlet in Tamil Nadu
In a petition submitted to District Revenue Officer M.G. Kulandaivel at the weekly grievance day meeting at the Collectorate on Monday, the residents said they had to reach the nearby four-lane national highway only on foot as the hamlet had not been connected by bus service. If the liquor shop was opened in the village or on the road connecting the village with the national highway, customers, under the influence of alcohol, would harm the public.
Since the proposed IMFL outlet could undermine the tranquillity of Aayankulam while posing a serious threat to women and girl students, the Collector should instruct officials not to open the liquor shop.
“As a drunkard murdered a woman from Aayankulam a few months ago in the nearby forest and took her gold chain, the proposed liquor shop will certainly be the source of all evils and crimes,” said S. Mary Sugiratha Bai, 6th ward village panchayat member.
Members of Social Democratic Party of India’s Tirunelveli east district wing, led by general secretary N. Iliyas, submitted a petition explaining the health hazards being caused by burning of empty tar barrels near Tamil Nadu Pollution Control Board Executive Engineer’s Office at Pettai.
The petitioners said empty tar tins were being burnt at Rahmath Nagar and Sathya Nagar areas in Pettai to use the molten tar for spraying it on steel bureaus before giving the final coat of paint.
“Though it is happening in a place very close to the TNPCB office, no action has been taken to curb this menace causing breathing problems to the children, aged and those who are suffering from various ailments. Hence, appropriate action should be taken to stop this practice or shift these industries to some other far off place,” Mr. Iliyas said.
Ration shop sought
On behalf of the residents of Beedi Colony, Paris Nagar, Alangar Nagar and Rahman Taj Nagar, the Tamil Nadu Makkal Jananayga Katchi cadres submitted a petition seeking ration shop for the residents of these areas as the cardholders had to get the essential commodities from the ration shop situated over 1 km away from their hamlets.
23 Feb. 2016