The beer market dynamics in Russia is approaching zero, yet major brewers are divided into those who developed considerably in 2017 and those who considerably reduced their volumes. For instance, company Efes has managed to substantially extend their sales due to restrained pricing policy and activity in the modern trade. Heineken has also demonstrated an excellent performance promoted by significant increase of advertisement budgets launching a non-alcohol sort of the title brand and unusual activity in the economy market segment. Carlsberg and AB InBev have been focusing on margins and lost a market share of their inexpensive brands. Serious dependence on PET package and mass enthusiasm about Zhigulevskoe have negatively impacted the most of big regional brewers, that have been for the first time pressed by the leaders in the key sales channels, especially in Volga and Central regions. In the small business there has been a noticeable slowdown in appearing of new restaurant breweries, yet the number of craft breweries has been growing rapidly. In 2018, the beer market is likely to grow a little, while the share of AB InBev Efes may decrease due to the integration. ...
“Catalogue of Russian Beer Producers 2018” includes 1070 businesses ranging from large subsidiaries of international companies to rather small restaurant and craft microbreweries.The catalogue includes 32 large breweries, 75 regional breweries, 693 industrial mini- and microbreweries as well as 270 restaurant breweries. ...
Global hop marketA local alternative to mass beer suggested by independent brewers has been successful and is now altering the global market. Beer is becoming more diversified, so transnational companies have to accept the new game rules and to switch focus to young and fast growing markets. All these processes increased the demand for aroma and bitter hop as well as their acreage expansion on two continents. However now there appeared a downward trend of alcohol consumption in the world, so even special sorts can soon turn to be sufficient. In this connection the dynamic American hop market is already facing some problems. EU hop producers have become more cautious, they are not racing to exceed the demand and look forward with more confidence, judging by the contract terms.
Hop Market in RussiaGermany still dominates the Russian market, yet over the recent two years one has been able observe a continuous success of Czech hop suppliers. Their expansion and growing popularity of hops from the United States became the drivers of supplies growth in 2016 despite the preceding modest harvest crop in the EU, as well as the factor of relative stability in 2017. In this connection, in 2017, the ratio of the varieties continued to shift towards the aroma ones, and the supplies of Magnum hop and other alpha varieties were reduced. However, the import of bitter hop pellets is partially replaced by extracts, especially from the major beer manufacturers. Total volumes of alpha acid supplies, according to our estimation, decreased by approximately 5% and returned to the level of 2015. Barth Haas Group continues dominating the hop products market; HVG also increased its weight. At the same time, Morris Hanbury significantly reduced the supplies in 2017.
Rastal wins International Design Awards
Unusual beer types and tastes are currently attracting a lot of attention. RASTAL, based in Höhr-Grenzhausen, is one of the first companies in Germany to develop its own glass shapes in response to the craft beer trend – from tasting glasses and goblet shapes to the elaborate Craft Master glasses which offer particular sensory appeal. The design concept of the “Craft Master One” impressed the jury of top-level international experts too: they selected this model with its refined shape as the winner of the Good Design Award™ in December 2015. The Good Design Award™ is one of the longest-standing and most important design awards in the world and is presented annually by the Chicago Athenaeum, Museum of Architecture and Design, in collaboration with the European Centre of Architecture, Art, Design and Urban Studies. In this case the jury particularly acknowledged the way in which the design of the glass accommodates the impact of certain aromas. The enjoyment of authentic craft beer is enhanced by means of a closed conical shape with a broadly flared rim. This causes the beer to flow into the mouth more slowly, allowing more aromas to be detected. The “Craft Master One” is also among the winners of the prestigious iF label, the most coveted international design award. The globally recognized iF seal of quality has stood for excellent design and outstanding design achievements ever since 1953.
The iF Design Award 2016 went to the “Craft-Master Two” with its slim, tulip-shaped design.
The “Craft-Master Two” adapts the shape and visual styling of the “Craft Master One”, but its corpus is narrower. The tulip shape with counter-curve is especially pleasant to grasp and is highly effective in bringing out fruity aromas. The flow of the drink is designed for sensory stimulation and this is what makes for such an authentic experience. “The faster the beer flows into the oral cavity, the later it comes into contact with the tongue. This makes the flavouring milder,” explains Carsten Kehrein, the company’s head designer and responsible for design development at RASTAL. Kehrein’s work has won a total of 47 design awards.
24 Feb. 2016