Beer market of Russia 2016: PET goes to draftThe beer market of Russia was warmed up by the hot summer, but the preparation for large volume PET prohibition has already impacted it negatively. The year was successful for Efes, MBC and regional producers; Carlsberg’s positions were virtually stable but AB InBev and Heineken lost a part of market share having focused on the sales profitability. The dynamics of big brands was determined by how much the companies were willing to keep the prices down or by their promotional activity. In this context the economy segment of the beer market and sales of inexpensive draft beer were increasing. The premium segment started shrinking due to license brands migrating to the mainstream segment.
Beer market of Vietnam: “Young tiger”Vietnam is one of the few big beer markets that continue to grow steadily. The beer popularity results from its low price, street consumption culture, and social motives. The outlooks of beer market as well as the Vietnamese economy inspire optimism, though the country is heavily dependent on export of goods. The state regulation can be called liberal, but the key risk for brewers is harbored in intensive rising of excise. Within TOP-4 there are two leaders, Sabeco and Heineken that grow at the fastest rates. The first company effectively employs its capacities, the second one focuses on marketing technologies. Almost 80% of the market belongs to century-old brands, yet the middle class and the youth are shifting their interest toward international premium that is growing taking share from the mainstream.
Analysis of beer market in China (on Russian)
Beer market of Ukraine: big three losing weightIn 2016, fast increase of excises and resulting price spike stood in the way of the beer market stabilization. Most of competition (as well as mass sorts) moved to the economy segment of the market. The biggest losses were incurred by the leading three, especially Obolon, which again experienced pressure after reallocation of Efes market share. However, one should already speak of TOP-4. Group Oasis CIS (PPB) became a strong player and competitor to transnational companies. Besides the net sales of many regional medium breweries look rather good and 16-fold cost reduction wholesale trade license for craft brewers opens up a possibility of rapid growth in 2017.
India. Wine, Beer Take Fizz out of IMFL Brands
Absolute alcohol intake through IMFL brands (brandy, rum, whiskey, gin and vodka), has dipped by 13.24 per cent, shows the study by Alcohol and Drug Information Centre-India (ADIC-India) based on liquor sales data of the Kerala State Beverages Corporation (Bevco).
The study compared liquor sales during the six-month period from April to September 2014 and 2015. It was based on the norm that IMFL sold by Bevco contains 45 per cent absolute alcohol (or in layman’s terms, ‘pure’ alcohol), while beer and wine have six and 12 per cent respectively. World Health Organisation (WHO) norms suggest that alcohol consumption be determined in terms of ‘absolute alcohol’ consumed, ADIC-India director Johnson Edayaranmula said, explaining the reasons for conducting the study. “People say beer is relatively safer than whiskey. But you don’t dilute beer. In effect, drinking one bottle of beer is equivalent to drinking one-and-half pegs of alcohol,” Edayaranmula said.
The total reduction in liquor volume - IMFL, beer and wine - in 2015 compared to 2014 is a little over one crore litres, of which the alcohol content alone amounts to 47.15 lakh litres. The total volume of IMFL alone sold went down by 1.37 crore litres, courtesy the closure of bars in the state, and the government policy to shutter 10 per cent of Bevco and Consumerfed outlets every year. Of this pure alcohol content amounts to 61.82 lakh litres.
On the other hand, with the licensing of over 700 new wine and beer parlours, beer sales shot up by a little over 2.32 crore litres, of which absolute alcohol content amounted to 13.92 lakh litres. In the case of wine, the sales went up by 6.20 lakh litres. The alcohol content in it amounts to 74,423 litres.
“The UDF government’s liquor policy has succeeded in reducing the total absolute alcohol consumption, which is a positive outcome,” Edayaranmula said.
“At the same time, the government should seriously study the alarming increase in beer sales, which is going to affect our young generation in a big way. Serious intervention is required in this direction,” he said.
Absolute alcohol intake takes a dip
Absolute alcohol intake through IMFL brands (brandy, rum, whiskey, gin and vodka), has dipped by 13.24 per cent, shows the study by Alcohol and Drug Information Centre-India based on liquor sales data of the (Bevco)
26 Feb. 2016