Beer market of Russia 2016: PET goes to draftThe beer market of Russia was warmed up by the hot summer, but the preparation for large volume PET prohibition has already impacted it negatively. The year was successful for Efes, MBC and regional producers; Carlsberg’s positions were virtually stable but AB InBev and Heineken lost a part of market share having focused on the sales profitability. The dynamics of big brands was determined by how much the companies were willing to keep the prices down or by their promotional activity. In this context the economy segment of the beer market and sales of inexpensive draft beer were increasing. The premium segment started shrinking due to license brands migrating to the mainstream segment.
Beer market of Vietnam: “Young tiger”Vietnam is one of the few big beer markets that continue to grow steadily. The beer popularity results from its low price, street consumption culture, and social motives. The outlooks of beer market as well as the Vietnamese economy inspire optimism, though the country is heavily dependent on export of goods. The state regulation can be called liberal, but the key risk for brewers is harbored in intensive rising of excise. Within TOP-4 there are two leaders, Sabeco and Heineken that grow at the fastest rates. The first company effectively employs its capacities, the second one focuses on marketing technologies. Almost 80% of the market belongs to century-old brands, yet the middle class and the youth are shifting their interest toward international premium that is growing taking share from the mainstream.
Analysis of beer market in China (on Russian)
Beer market of Ukraine: big three losing weightIn 2016, fast increase of excises and resulting price spike stood in the way of the beer market stabilization. Most of competition (as well as mass sorts) moved to the economy segment of the market. The biggest losses were incurred by the leading three, especially Obolon, which again experienced pressure after reallocation of Efes market share. However, one should already speak of TOP-4. Group Oasis CIS (PPB) became a strong player and competitor to transnational companies. Besides the net sales of many regional medium breweries look rather good and 16-fold cost reduction wholesale trade license for craft brewers opens up a possibility of rapid growth in 2017.
Playboy Lifestyle launches Beer Garden in India
"PB Lifestyle does not have a licence for the magazine. We have nothing to do with Playboy magazine. We are designing a fantastic fusion of fine dining, entertainment, music and some freshly brewed beer. We are trying to bring high standards to Indian beer cafes," said Parag Sanghvi, chairman, PB Lifestyles.
The company has three set formats that include beer gardens, cafes and night clubs. "We plan to open four night clubs, six cafes and 11 beer gardens in tier-I and tier-II cities of India," said Sanghavi.
After opening its first club in Hyderabad and its beach club in Goa, the flagship club is opening in Mumbai in April 2016. Located in upmarket area of Worli, the Mumbai Club promises to raise the bar of parallel formats in India.
Pune's Playboy Beer Garden would be followed by a 12,000 sq ft beer garden in Bangalore in the third quarter of 2016. The company is eyeing business of Rs 45 lakh per month for tier-I cities and Rs 65 lakh for metros. It is also targeting revenue of Rs 135 crore by end of 2018. According to Sanghvi, the F&B business in India, which currently worth $16 billion, has huge market potential.
The design of the garden in Pune replicates the communal Oktoberfest beer benches, chiller tables and luxury seating that can collectively accommodate over 400 people. The garden serves food from around the world with its signature Hef-Burger along with major brands of beer.
In India, Playboy will compete with The Beer Cafe run by Delhi based BBT Marketing, owns 29 outlets across 10 cities, including Mumbai, New Delhi, Chandigarh, Bengaluru, Amritsar, Gurgaon and Pune.
Globally, there are many beer chains like Belgian Beer Cafe and World of Beer. In the UK, the large bar chains include J D Wetherspoon (over 920 outlets), Punch Taverns (4,000 outlets) and Galaxy Pub Estate (1,380 outlets).
26 Feb. 2016