Beer market of Russia 2016: PET goes to draftThe beer market of Russia was warmed up by the hot summer, but the preparation for large volume PET prohibition has already impacted it negatively. The year was successful for Efes, MBC and regional producers; Carlsberg’s positions were virtually stable but AB InBev and Heineken lost a part of market share having focused on the sales profitability. The dynamics of big brands was determined by how much the companies were willing to keep the prices down or by their promotional activity. In this context the economy segment of the beer market and sales of inexpensive draft beer were increasing. The premium segment started shrinking due to license brands migrating to the mainstream segment.
Beer market of Vietnam: “Young tiger”Vietnam is one of the few big beer markets that continue to grow steadily. The beer popularity results from its low price, street consumption culture, and social motives. The outlooks of beer market as well as the Vietnamese economy inspire optimism, though the country is heavily dependent on export of goods. The state regulation can be called liberal, but the key risk for brewers is harbored in intensive rising of excise. Within TOP-4 there are two leaders, Sabeco and Heineken that grow at the fastest rates. The first company effectively employs its capacities, the second one focuses on marketing technologies. Almost 80% of the market belongs to century-old brands, yet the middle class and the youth are shifting their interest toward international premium that is growing taking share from the mainstream.
Analysis of beer market in China (on Russian)
Beer market of Ukraine: big three losing weightIn 2016, fast increase of excises and resulting price spike stood in the way of the beer market stabilization. Most of competition (as well as mass sorts) moved to the economy segment of the market. The biggest losses were incurred by the leading three, especially Obolon, which again experienced pressure after reallocation of Efes market share. However, one should already speak of TOP-4. Group Oasis CIS (PPB) became a strong player and competitor to transnational companies. Besides the net sales of many regional medium breweries look rather good and 16-fold cost reduction wholesale trade license for craft brewers opens up a possibility of rapid growth in 2017.
India. Beer boutique opened in Bangalore
So, the Beer Cafe Biggie - a pub dedicated to the drink -- has opened in Kormangala 4th block, near Maharaja Signal. A variation of The Beer Cafe in Indira Nagar, it has it all - beer, beer-based cocktails and delicious starters and food that goes well with beer.
There are twenty-nine varieties of beer which includes six signature beer-based cocktails and regular draught and bottled beer.
Even the beer agnostics will enjoy the cafe’s cocktails.
There are citrusy and bittersweet beers. Beer Rita has a combination of Triple Sec, Tequila and lime which gives a mild buzz with the bitterness of beer and sourness of the citrus fruits. The Blue Flip is a refreshing tropical experience with its blend of passion fruit and blue Curacao liquer, which draws its flavour from a tropical fruit found in a Dutch Carribbean island.
Some have overdone the sweet, like the Crazy Nut -- which reminds you of a mild cough syrup. The raspberry in this cocktail gives it a red colour.
Since the summer is here, you could try the beerijito, a beer version of the classic mojito, with white rum and a dominant mint flavour. Or the beer mule with a blend of vodka, beer and lime juice, and a hint of ginger. The cocktail is toppped with slices of cucumber which leaves a strong smell and bitter taste of cucumber.
Most of the cocktails have lime and mint flavours.
Sweet Pepper with pepper granules and flavours of strawberry and grape, is predominantly sweet.
The food here has been paired well with the beer. The Calcutta Chilly Chicken is the best starter. The Indo-Chinese preparation with a Bengali flavour has soft, spicy and saucy chicken pieces. The Kohliwada Fried Chicken is a Mumbai-special preparation. The crispy chicken, served with fries tastes better, creamy and sweet when dipped in chipotle mayo.
The Stadium-styled Nachos is prepared with tomato salsa, cheese and jalapenos. It is less creamy and that so keeps the crispiness of nachos. The Prawn Butter Garlic has tiger prawns basted in garlic butter sauce. The chilli flakes on the prawns add to the light-garlic butter flavour.
The cafe has three different sections, done up for a casual dining experience. The outdoor seating has barrel-shaped couches. Instead of the S-shield, the Superman here wears the beer logo. The graffiti and the beer quotes on the walls of the rooms and cushions make it look trendy and cool. The menu is also in the shape of a beer barrel. You could have office meetings with beer at the cafe’s soundproof conference room.
The Beer Cafe will be open to public this Monday.
1 Mar. 2016