10+1 trends of Russian beer market 2015-2017Despite of the moderately negative prognoses for 2017, the beer market can be stabilized soon. Yet the years of the negative dynamics have resulted in marketing being limited just to “optimization” and the art of balancing between price and volumes. Bigger supermarkets share means stronger trade marketing. These processes are connected to the majority of the described trends. At the same time, the federal brands inflation leads to searching for new tastes, sales channels and contact formats that expand the product range and diversify the beer market, but do not imply a substantial volume increase. Let us enumerate and further discuss the ten trends of the beer market we can see in 2015-2017 as well as the major event of 2017.
Beer market of Ukraine 2017In the first half of 2017, the Ukrainian beer market goes on decreasing slowly. Yet, the companies manage to compensate their lost volumes by raising prices and improving the sales structures. This results in the mid price market segment reduction while the sales of premium brands are rising. These processes are connected to position strengthening of companies Carlsberg Group and Oasis and the market share reduction of Obolon. Most of the novelties by the market leaders belong to craft or hard lemon categories.
Beer market of Russia 2016: PET goes to draftThe beer market of Russia was warmed up by the hot summer, but the preparation for large volume PET prohibition has already impacted it negatively. The year was successful for Efes, MBC and regional producers; Carlsberg’s positions were virtually stable but AB InBev and Heineken lost a part of market share having focused on the sales profitability. The dynamics of big brands was determined by how much the companies were willing to keep the prices down or by their promotional activity. In this context the economy segment of the beer market and sales of inexpensive draft beer were increasing. The premium segment started shrinking due to license brands migrating to the mainstream segment.
Beer market of Vietnam: “Young tiger”Vietnam is one of the few big beer markets that continue to grow steadily. The beer popularity results from its low price, street consumption culture, and social motives. The outlooks of beer market as well as the Vietnamese economy inspire optimism, though the country is heavily dependent on export of goods. The state regulation can be called liberal, but the key risk for brewers is harbored in intensive rising of excise. Within TOP-4 there are two leaders, Sabeco and Heineken that grow at the fastest rates. The first company effectively employs its capacities, the second one focuses on marketing technologies. Almost 80% of the market belongs to century-old brands, yet the middle class and the youth are shifting their interest toward international premium that is growing taking share from the mainstream.
India. Beer boutique opened in Bangalore
So, the Beer Cafe Biggie - a pub dedicated to the drink -- has opened in Kormangala 4th block, near Maharaja Signal. A variation of The Beer Cafe in Indira Nagar, it has it all - beer, beer-based cocktails and delicious starters and food that goes well with beer.
There are twenty-nine varieties of beer which includes six signature beer-based cocktails and regular draught and bottled beer.
Even the beer agnostics will enjoy the cafe’s cocktails.
There are citrusy and bittersweet beers. Beer Rita has a combination of Triple Sec, Tequila and lime which gives a mild buzz with the bitterness of beer and sourness of the citrus fruits. The Blue Flip is a refreshing tropical experience with its blend of passion fruit and blue Curacao liquer, which draws its flavour from a tropical fruit found in a Dutch Carribbean island.
Some have overdone the sweet, like the Crazy Nut -- which reminds you of a mild cough syrup. The raspberry in this cocktail gives it a red colour.
Since the summer is here, you could try the beerijito, a beer version of the classic mojito, with white rum and a dominant mint flavour. Or the beer mule with a blend of vodka, beer and lime juice, and a hint of ginger. The cocktail is toppped with slices of cucumber which leaves a strong smell and bitter taste of cucumber.
Most of the cocktails have lime and mint flavours.
Sweet Pepper with pepper granules and flavours of strawberry and grape, is predominantly sweet.
The food here has been paired well with the beer. The Calcutta Chilly Chicken is the best starter. The Indo-Chinese preparation with a Bengali flavour has soft, spicy and saucy chicken pieces. The Kohliwada Fried Chicken is a Mumbai-special preparation. The crispy chicken, served with fries tastes better, creamy and sweet when dipped in chipotle mayo.
The Stadium-styled Nachos is prepared with tomato salsa, cheese and jalapenos. It is less creamy and that so keeps the crispiness of nachos. The Prawn Butter Garlic has tiger prawns basted in garlic butter sauce. The chilli flakes on the prawns add to the light-garlic butter flavour.
The cafe has three different sections, done up for a casual dining experience. The outdoor seating has barrel-shaped couches. Instead of the S-shield, the Superman here wears the beer logo. The graffiti and the beer quotes on the walls of the rooms and cushions make it look trendy and cool. The menu is also in the shape of a beer barrel. You could have office meetings with beer at the cafe’s soundproof conference room.
The Beer Cafe will be open to public this Monday.
1 Mar. 2016