Beer market of Russia 2016: PET goes to draftThe beer market of Russia was warmed up by the hot summer, but the preparation for large volume PET prohibition has already impacted it negatively. The year was successful for Efes, MBC and regional producers; Carlsberg’s positions were virtually stable but AB InBev and Heineken lost a part of market share having focused on the sales profitability. The dynamics of big brands was determined by how much the companies were willing to keep the prices down or by their promotional activity. In this context the economy segment of the beer market and sales of inexpensive draft beer were increasing. The premium segment started shrinking due to license brands migrating to the mainstream segment.
Beer market of Vietnam: “Young tiger”Vietnam is one of the few big beer markets that continue to grow steadily. The beer popularity results from its low price, street consumption culture, and social motives. The outlooks of beer market as well as the Vietnamese economy inspire optimism, though the country is heavily dependent on export of goods. The state regulation can be called liberal, but the key risk for brewers is harbored in intensive rising of excise. Within TOP-4 there are two leaders, Sabeco and Heineken that grow at the fastest rates. The first company effectively employs its capacities, the second one focuses on marketing technologies. Almost 80% of the market belongs to century-old brands, yet the middle class and the youth are shifting their interest toward international premium that is growing taking share from the mainstream.
Analysis of beer market in China (on Russian)
Beer market of Ukraine: big three losing weightIn 2016, fast increase of excises and resulting price spike stood in the way of the beer market stabilization. Most of competition (as well as mass sorts) moved to the economy segment of the market. The biggest losses were incurred by the leading three, especially Obolon, which again experienced pressure after reallocation of Efes market share. However, one should already speak of TOP-4. Group Oasis CIS (PPB) became a strong player and competitor to transnational companies. Besides the net sales of many regional medium breweries look rather good and 16-fold cost reduction wholesale trade license for craft brewers opens up a possibility of rapid growth in 2017.
China Resources Beer gains SABMiller stake in China Snow at bargain price
The deal which gives China Resources Beer (Holdings) Co Ltd full control of Snow, the world's No. 1-selling beer by volume, is part of a series of divestments taking place to gain regulatory approval for Anheuser-Busch InBev $100 billion-plus takeover of rival SABMiller.
The sale of the 49 percent stake may help the group gain regulatory approval from Beijing.
Jeremy Yeo, an analyst at Mizuho Securities Asia said the price tag was significantly below the $3 billion to $3.5 billion he had expected.
"This news, in itself is positive for CR Beer's shareholders, from the standpoint of better-than-expected potential near-term EPS accretion," he wrote in a note to clients.
The Snow deal, which would make China Resources the largest brewer in the country with a 30 percent market share, is contingent on the AB InBev-SAB Miller deal going ahead. It is set to be settled in cash using a combination of funding options including debt and/or equity financing, China Resources Beer said in a statement.
Shares in China Resources Beer jumped 25 percent to their highest level in five years, regaining ground lost so far this year after the stock was dropped from the main constituents in the Hang Seng Index following a regular review by the index compiler.
Steven Leung, a sales director at UOB Kay Hian in Hong Kong, said the deal came earlier than the market had expected.
"The deal will definitely bring in some positive impact to the company, both in enhancing its market share and prospects in the local beer industry," Leung said.
China Resources accounted for 23.3 percent of the beer market in China in 2014, while Tsingtao Brewery ranked second at 18.4 percent, according to data from Euromonitor.
China Resources Beer changed its name from China Resources Enterprise after it announced a plan last April to sell all its non-beer assets to controlling shareholder China Resources (Holdings) Co for $3.6 billion.
China Resources Snow Breweries had a net asset value of HK$27.2 billion ($3.5 billion) at the end of last year, the statement said. Its net profit fell 21 percent to HK$1.51 billion in 2014 from a year earlier.
2 Mar. 2016