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Global hop market

A local alternative to mass beer suggested by independent brewers has been successful and is now altering the global market. Beer is becoming more diversified, so transnational companies have to accept the new game rules and to switch focus to young and fast growing markets. All these processes increased the demand for aroma and bitter hop as well as their acreage expansion on two continents. However now there appeared a downward trend of alcohol consumption in the world, so even special sorts can soon turn to be sufficient. In this connection the dynamic American hop market is already facing some problems. EU hop producers have become more cautious, they are not racing to exceed the demand and look forward with more confidence, judging by the contract terms. 

Hop Market in Russia

Germany still dominates the Russian market, yet over the recent two years one has been able observe a continuous success of Czech hop suppliers. Their expansion and growing popularity of hops from the United States became the drivers of supplies growth in 2016 despite the preceding modest harvest crop in the EU, as well as the factor of relative stability in 2017. In this connection, in 2017, the ratio of the varieties continued to shift towards the aroma ones, and the supplies of Magnum hop and other alpha varieties were reduced. However, the import of bitter hop pellets is partially replaced by extracts, especially from the major beer manufacturers. Total volumes of alpha acid supplies, according to our estimation, decreased by approximately 5% and returned to the level of 2015. Barth Haas Group continues dominating the hop products market; HVG also increased its weight. At the same time, Morris Hanbury significantly reduced the supplies in 2017.


Thailand. Activists demand big hike in booze taxes

The government should increase taxes on alcohol just as it has done with cigarettes in order to discourage new drinkers, the Centre for Alcohol Studies says.

Sawitree Assanangkornchai, the centre's director said alcoholic beverages were considered dangerous and created health and social problems ranging from accidents to crime. It also puts youths on the path towards addiction to illegal drugs.

The centre wants the government to mimic recent increases in the excise tax on tobacco, which is forecast to reduce smokers by 3% and the sale of cigarettes by as much as 1 billion baht a month.

She said the measure would not only generate more revenue for the government, but cut medical costs for patients suffering alcohol- or tobacco-related ailments.

"The government should not support sin-products that harm the quality of life of Thai people. The tax on alcoholic beverages should be raised quickly, as price measures have been proven to be a primary way to solve the drinking problem, especially among new drinkers," said Dr Sawitree.

The National Statistic Office's figures showed that Thailand had about 260,000 new drinkers each year and a drinker consumed around seven to eight litres of alcohol a year, ranking the country among the top alcoholic-beverage consumers in Asia.

An NSO survey in 2014 found that 29.89 million people age 15 and older had never drunk alcohol before. About 7.23 million had not consumed booze in the past 12 months and 7.5 million drank regularly.

Dr Sawitree said it was astonishing that around 18,000 Thais died due to alcohol-related problems every year.

3 Mar. 2016



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