Beer market of Russia 2016: PET goes to draftThe beer market of Russia was warmed up by the hot summer, but the preparation for large volume PET prohibition has already impacted it negatively. The year was successful for Efes, MBC and regional producers; Carlsberg’s positions were virtually stable but AB InBev and Heineken lost a part of market share having focused on the sales profitability. The dynamics of big brands was determined by how much the companies were willing to keep the prices down or by their promotional activity. In this context the economy segment of the beer market and sales of inexpensive draft beer were increasing. The premium segment started shrinking due to license brands migrating to the mainstream segment.
Beer market of Vietnam: “Young tiger”Vietnam is one of the few big beer markets that continue to grow steadily. The beer popularity results from its low price, street consumption culture, and social motives. The outlooks of beer market as well as the Vietnamese economy inspire optimism, though the country is heavily dependent on export of goods. The state regulation can be called liberal, but the key risk for brewers is harbored in intensive rising of excise. Within TOP-4 there are two leaders, Sabeco and Heineken that grow at the fastest rates. The first company effectively employs its capacities, the second one focuses on marketing technologies. Almost 80% of the market belongs to century-old brands, yet the middle class and the youth are shifting their interest toward international premium that is growing taking share from the mainstream.
Analysis of beer market in China (on Russian)
Beer market of Ukraine: big three losing weightIn 2016, fast increase of excises and resulting price spike stood in the way of the beer market stabilization. Most of competition (as well as mass sorts) moved to the economy segment of the market. The biggest losses were incurred by the leading three, especially Obolon, which again experienced pressure after reallocation of Efes market share. However, one should already speak of TOP-4. Group Oasis CIS (PPB) became a strong player and competitor to transnational companies. Besides the net sales of many regional medium breweries look rather good and 16-fold cost reduction wholesale trade license for craft brewers opens up a possibility of rapid growth in 2017.
Thailand. Activists demand big hike in booze taxes
Sawitree Assanangkornchai, the centre's director said alcoholic beverages were considered dangerous and created health and social problems ranging from accidents to crime. It also puts youths on the path towards addiction to illegal drugs.
The centre wants the government to mimic recent increases in the excise tax on tobacco, which is forecast to reduce smokers by 3% and the sale of cigarettes by as much as 1 billion baht a month.
She said the measure would not only generate more revenue for the government, but cut medical costs for patients suffering alcohol- or tobacco-related ailments.
"The government should not support sin-products that harm the quality of life of Thai people. The tax on alcoholic beverages should be raised quickly, as price measures have been proven to be a primary way to solve the drinking problem, especially among new drinkers," said Dr Sawitree.
The National Statistic Office's figures showed that Thailand had about 260,000 new drinkers each year and a drinker consumed around seven to eight litres of alcohol a year, ranking the country among the top alcoholic-beverage consumers in Asia.
An NSO survey in 2014 found that 29.89 million people age 15 and older had never drunk alcohol before. About 7.23 million had not consumed booze in the past 12 months and 7.5 million drank regularly.
Dr Sawitree said it was astonishing that around 18,000 Thais died due to alcohol-related problems every year.
3 Mar. 2016