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4-2017

Global hop market

A local alternative to mass beer suggested by independent brewers has been successful and is now altering the global market. Beer is becoming more diversified, so transnational companies have to accept the new game rules and to switch focus to young and fast growing markets. All these processes increased the demand for aroma and bitter hop as well as their acreage expansion on two continents. However now there appeared a downward trend of alcohol consumption in the world, so even special sorts can soon turn to be sufficient. In this connection the dynamic American hop market is already facing some problems. EU hop producers have become more cautious, they are not racing to exceed the demand and look forward with more confidence, judging by the contract terms. 

Hop Market in Russia

Germany still dominates the Russian market, yet over the recent two years one has been able observe a continuous success of Czech hop suppliers. Their expansion and growing popularity of hops from the United States became the drivers of supplies growth in 2016 despite the preceding modest harvest crop in the EU, as well as the factor of relative stability in 2017. In this connection, in 2017, the ratio of the varieties continued to shift towards the aroma ones, and the supplies of Magnum hop and other alpha varieties were reduced. However, the import of bitter hop pellets is partially replaced by extracts, especially from the major beer manufacturers. Total volumes of alpha acid supplies, according to our estimation, decreased by approximately 5% and returned to the level of 2015. Barth Haas Group continues dominating the hop products market; HVG also increased its weight. At the same time, Morris Hanbury significantly reduced the supplies in 2017.

India. Finally, Tamil Nadu administration shuts seven Tasmac shops

he district administration has shut seven Tasmac shops in Coimbatore at Singanallur (opposite ESI hospital), Perur Chettipalayam, Cheripalayam, Sundarapuram and Vadachittur when members of AIDWA had protested. Two shops at Kinathukidavu were also shut down.

When the Tasmac shop located at Perur Chettipalyam was shut by the district administration, the entire area celebrated the event like a festival. Crackers were burst, functions were held and sweets were distributed.

"We feel like we are liberated after 15 years. We have been protesting for several years. Last June, more than 400 women united to protest against the shop. Every time we visited the temple, the medical shop or returned home, we were humiliated by these men who passed lewd comments about us. We are glad that it will all come to an end now," said R Padmavathi who has been residing at Perur Chettipalayam for over 20 years.

Residents of other areas were also happy and grateful to the administration. A woman whose 25 year-old son was a regular visitor to the Tasmac shop in Cheripalayam said, "Though, this would not stop my son from consuming alcohol, it will at least stop him from visiting the shop every hour," said the woman who did not want to be named. The district administration officials said that since most of these shops were in a dilapidated condition and located in areas where there were schools, temples and shops, the shops were shut down.

A Radhika, district secretary of All India Democratic Women's Association (AIDWA) said that their job was not over yet. "We have petitioned the district collector to close down many other shops that are located in prime areas near schools and temples. There is a Tasmac shop functioning at Kamarajapuram in Ganapthy, one at Udayampalayam, Karamadai and Sundarapuram which should also be shut down. We were told that these shops will also be shut down within a month. We are hopeful that action is taken as soon as possible," she said.

10 Mar. 2016

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