10+1 trends of Russian beer market 2015-2017Despite of the moderately negative prognoses for 2017, the beer market can be stabilized soon. Yet the years of the negative dynamics have resulted in marketing being limited just to “optimization” and the art of balancing between price and volumes. Bigger supermarkets share means stronger trade marketing. These processes are connected to the majority of the described trends. At the same time, the federal brands inflation leads to searching for new tastes, sales channels and contact formats that expand the product range and diversify the beer market, but do not imply a substantial volume increase. Let us enumerate and further discuss the ten trends of the beer market we can see in 2015-2017 as well as the major event of 2017.
Beer market of Ukraine 2017In the first half of 2017, the Ukrainian beer market goes on decreasing slowly. Yet, the companies manage to compensate their lost volumes by raising prices and improving the sales structures. This results in the mid price market segment reduction while the sales of premium brands are rising. These processes are connected to position strengthening of companies Carlsberg Group and Oasis and the market share reduction of Obolon. Most of the novelties by the market leaders belong to craft or hard lemon categories.
Beer market of Russia 2016: PET goes to draftThe beer market of Russia was warmed up by the hot summer, but the preparation for large volume PET prohibition has already impacted it negatively. The year was successful for Efes, MBC and regional producers; Carlsberg’s positions were virtually stable but AB InBev and Heineken lost a part of market share having focused on the sales profitability. The dynamics of big brands was determined by how much the companies were willing to keep the prices down or by their promotional activity. In this context the economy segment of the beer market and sales of inexpensive draft beer were increasing. The premium segment started shrinking due to license brands migrating to the mainstream segment.
Beer market of Vietnam: “Young tiger”Vietnam is one of the few big beer markets that continue to grow steadily. The beer popularity results from its low price, street consumption culture, and social motives. The outlooks of beer market as well as the Vietnamese economy inspire optimism, though the country is heavily dependent on export of goods. The state regulation can be called liberal, but the key risk for brewers is harbored in intensive rising of excise. Within TOP-4 there are two leaders, Sabeco and Heineken that grow at the fastest rates. The first company effectively employs its capacities, the second one focuses on marketing technologies. Almost 80% of the market belongs to century-old brands, yet the middle class and the youth are shifting their interest toward international premium that is growing taking share from the mainstream.
India. Finally, Tamil Nadu administration shuts seven Tasmac shops
When the Tasmac shop located at Perur Chettipalyam was shut by the district administration, the entire area celebrated the event like a festival. Crackers were burst, functions were held and sweets were distributed.
"We feel like we are liberated after 15 years. We have been protesting for several years. Last June, more than 400 women united to protest against the shop. Every time we visited the temple, the medical shop or returned home, we were humiliated by these men who passed lewd comments about us. We are glad that it will all come to an end now," said R Padmavathi who has been residing at Perur Chettipalayam for over 20 years.
Residents of other areas were also happy and grateful to the administration. A woman whose 25 year-old son was a regular visitor to the Tasmac shop in Cheripalayam said, "Though, this would not stop my son from consuming alcohol, it will at least stop him from visiting the shop every hour," said the woman who did not want to be named. The district administration officials said that since most of these shops were in a dilapidated condition and located in areas where there were schools, temples and shops, the shops were shut down.
A Radhika, district secretary of All India Democratic Women's Association (AIDWA) said that their job was not over yet. "We have petitioned the district collector to close down many other shops that are located in prime areas near schools and temples. There is a Tasmac shop functioning at Kamarajapuram in Ganapthy, one at Udayampalayam, Karamadai and Sundarapuram which should also be shut down. We were told that these shops will also be shut down within a month. We are hopeful that action is taken as soon as possible," she said.
10 Mar. 2016