Beer market of Russia 2016: PET goes to draftThe beer market of Russia was warmed up by the hot summer, but the preparation for large volume PET prohibition has already impacted it negatively. The year was successful for Efes, MBC and regional producers; Carlsberg’s positions were virtually stable but AB InBev and Heineken lost a part of market share having focused on the sales profitability. The dynamics of big brands was determined by how much the companies were willing to keep the prices down or by their promotional activity. In this context the economy segment of the beer market and sales of inexpensive draft beer were increasing. The premium segment started shrinking due to license brands migrating to the mainstream segment.
Beer market of Vietnam: “Young tiger”Vietnam is one of the few big beer markets that continue to grow steadily. The beer popularity results from its low price, street consumption culture, and social motives. The outlooks of beer market as well as the Vietnamese economy inspire optimism, though the country is heavily dependent on export of goods. The state regulation can be called liberal, but the key risk for brewers is harbored in intensive rising of excise. Within TOP-4 there are two leaders, Sabeco and Heineken that grow at the fastest rates. The first company effectively employs its capacities, the second one focuses on marketing technologies. Almost 80% of the market belongs to century-old brands, yet the middle class and the youth are shifting their interest toward international premium that is growing taking share from the mainstream.
Analysis of beer market in China (on Russian)
Beer market of Ukraine: big three losing weightIn 2016, fast increase of excises and resulting price spike stood in the way of the beer market stabilization. Most of competition (as well as mass sorts) moved to the economy segment of the market. The biggest losses were incurred by the leading three, especially Obolon, which again experienced pressure after reallocation of Efes market share. However, one should already speak of TOP-4. Group Oasis CIS (PPB) became a strong player and competitor to transnational companies. Besides the net sales of many regional medium breweries look rather good and 16-fold cost reduction wholesale trade license for craft brewers opens up a possibility of rapid growth in 2017.
Vietnam. Carlsberg starts new line at Hue brewery
The new canning line, imported from Germany for almost EUR6.4 million (US$6.93 million), can produce 60,000 cans per hour, 25 per cent faster than the previous production lines dating from 2011.
The company also said its Huda Gold product (a sub-premium brand of Huda) had won the silver medal at the 2015 World Beer Championships in the United States for the second time, with a score of 88/100. It was also marked ‘highly recommended' by industry experts for its outstanding and consistent quality. Huda Gold first won this award for the first time in 2013.
"The inauguration of this new canning line is proof of Carlsberg's continuous investment for its further sustainable growth in Viet Nam. I strongly believe the new canning line will significantly support us to continue brewing consistently high-quality Huda and Huda Gold products for consumers, as well as satisfy their increasing demands in the central region," Tayfun Uner, CEO of Carlsberg Viet Nam, said.
Carlsberg Viet Nam has contributed more than VND1.3 trillion ($58.5 million) in 2015.
Carlsberg is one of the first Danish multinational companies to enter Viet Nam, making its first investment in 1993 with brands such as Carlsberg, Huda Gold, Huda and Halida.
In 2011, Thua Thien-Hue Province sold its 50 per cent stake (worth VND1.875 trillion or US$93 million) in the Hue Brewery Company to Carlsberg, helping the Danish beer giant to acquire full ownership of the brewery.
10 Mar. 2016