Beer market of Russia 2016: PET goes to draftThe beer market of Russia was warmed up by the hot summer, but the preparation for large volume PET prohibition has already impacted it negatively. The year was successful for Efes, MBC and regional producers; Carlsberg’s positions were virtually stable but AB InBev and Heineken lost a part of market share having focused on the sales profitability. The dynamics of big brands was determined by how much the companies were willing to keep the prices down or by their promotional activity. In this context the economy segment of the beer market and sales of inexpensive draft beer were increasing. The premium segment started shrinking due to license brands migrating to the mainstream segment.
Beer market of Vietnam: “Young tiger”Vietnam is one of the few big beer markets that continue to grow steadily. The beer popularity results from its low price, street consumption culture, and social motives. The outlooks of beer market as well as the Vietnamese economy inspire optimism, though the country is heavily dependent on export of goods. The state regulation can be called liberal, but the key risk for brewers is harbored in intensive rising of excise. Within TOP-4 there are two leaders, Sabeco and Heineken that grow at the fastest rates. The first company effectively employs its capacities, the second one focuses on marketing technologies. Almost 80% of the market belongs to century-old brands, yet the middle class and the youth are shifting their interest toward international premium that is growing taking share from the mainstream.
Analysis of beer market in China (on Russian)
Beer market of Ukraine: big three losing weightIn 2016, fast increase of excises and resulting price spike stood in the way of the beer market stabilization. Most of competition (as well as mass sorts) moved to the economy segment of the market. The biggest losses were incurred by the leading three, especially Obolon, which again experienced pressure after reallocation of Efes market share. However, one should already speak of TOP-4. Group Oasis CIS (PPB) became a strong player and competitor to transnational companies. Besides the net sales of many regional medium breweries look rather good and 16-fold cost reduction wholesale trade license for craft brewers opens up a possibility of rapid growth in 2017.
Carlsberg Brewery in Myanmar Drops “Tu Po” Label amid Copyright Dispute
The relatives of the song’s composer Sayar Myoma Nyein, from Mandalay, said Carlsberg did not request their permission to use the famous song title, played during the annual Thingyan, Myanmar’s largest cultural festival held every April to usher in the New Year. “In light of the claims of the relatives of the late Sayar Myoma Nyein and the general debate around the use of ‘Tu Po’ in the marketing of Tuborg Beer, we will discontinue the use of this spelling,” Carlsberg announced in a statement, according to the Myanmar Times.
Nevertheless Myoma Nyein’s family said they may still press charges against Carlsberg amid ongoing negotiations with the brewery since January.
“The legal action is not to receive compensation. We just want the world to know that Carlsberg, a global company, is taking advantage of the weak rule of law in our country, disrespecting our copyrights and acting very unprofessionally,” said Zaw Myo Oo, the grandson of the late composer.
The Danish beer conglomerate set up its first factory on Myanmar soil less than one year ago, in May 2015, after signing a partnership deal with Myanmar Golden Star Breweries in two years earlier.
Tuborg is one of three brands launched in Myanmar, alongside the new brand Yoma, made with fermented rice from the southern central Bago region.
11 Mar. 2016