Analysis of beer market in China (on Russian)
Beer market of Ukraine: big three losing weightIn 2016, fast increase of excises and resulting price spike stood in the way of the beer market stabilization. Most of competition (as well as mass sorts) moved to the economy segment of the market. The biggest losses were incurred by the leading three, especially Obolon, which again experienced pressure after reallocation of Efes market share. However, one should already speak of TOP-4. Group Oasis CIS (PPB) became a strong player and competitor to transnational companies. Besides the net sales of many regional medium breweries look rather good and 16-fold cost reduction wholesale trade license for craft brewers opens up a possibility of rapid growth in 2017.
Analysis of beer market in China
China’s transition to a “new normal” reality backfired on the brewing industry unexpectedly. Stagnation and subsequent market decline resulted from dynamic social and economic changes. There has emerged a “two speed” market where the medium class significance is growing, yet the share of main beer consumers, “blue collar” is decreasing. Also the inflow of consumers is shrinking, as demographics stopped being a growth driver. Finally, beer is giving way to other alcohol drinks....
India. UB plans to solve water problem and introduce Kingfisher Buzz on a pan-India basis
“Our aim is to be a water neutral company by 2025. There are breweries where we have put back water, we have breweries which are water negative or which are water neutral but as a company we are not there yet. So that is definitely the road ahead,” United Breweries senior vice president marketing Samar Singh Sheikhawat told Deccan Herald.
It will happen through rain water harvesting, through water recycling, through water conservation, Sheikhawat added. Availability of water is one of the key issues for the company when it comes to setting up a plant.
With many of the states in the country including Maharashtra and Telangana facing acute water shortage, the company is facing problems, according to Samar Singh Sheikhawat.
The company, which had recently forayed into the ready to drink (RTD) segment through Kingfisher Buzz, is bullish about its prospects going forward. “We hope to get 20-30% market share in the first year and about 40-50% in the second year and hope the industry will grow with our entry,” Sheikhawat said.
The company aims to introduce Kingfisher Buzz on a pan-India basis over the next 12-18 months, Sheikhawat added.
United Breweries manufactures Kingfisher Buzz at its Taloja facility in Maharashtra.
11 Mar. 2016