Beer market of Russia 2016: PET goes to draftThe beer market of Russia was warmed up by the hot summer, but the preparation for large volume PET prohibition has already impacted it negatively. The year was successful for Efes, MBC and regional producers; Carlsberg’s positions were virtually stable but AB InBev and Heineken lost a part of market share having focused on the sales profitability. The dynamics of big brands was determined by how much the companies were willing to keep the prices down or by their promotional activity. In this context the economy segment of the beer market and sales of inexpensive draft beer were increasing. The premium segment started shrinking due to license brands migrating to the mainstream segment.
Beer market of Vietnam: “Young tiger”Vietnam is one of the few big beer markets that continue to grow steadily. The beer popularity results from its low price, street consumption culture, and social motives. The outlooks of beer market as well as the Vietnamese economy inspire optimism, though the country is heavily dependent on export of goods. The state regulation can be called liberal, but the key risk for brewers is harbored in intensive rising of excise. Within TOP-4 there are two leaders, Sabeco and Heineken that grow at the fastest rates. The first company effectively employs its capacities, the second one focuses on marketing technologies. Almost 80% of the market belongs to century-old brands, yet the middle class and the youth are shifting their interest toward international premium that is growing taking share from the mainstream.
Analysis of beer market in China (on Russian)
Beer market of Ukraine: big three losing weightIn 2016, fast increase of excises and resulting price spike stood in the way of the beer market stabilization. Most of competition (as well as mass sorts) moved to the economy segment of the market. The biggest losses were incurred by the leading three, especially Obolon, which again experienced pressure after reallocation of Efes market share. However, one should already speak of TOP-4. Group Oasis CIS (PPB) became a strong player and competitor to transnational companies. Besides the net sales of many regional medium breweries look rather good and 16-fold cost reduction wholesale trade license for craft brewers opens up a possibility of rapid growth in 2017.
China. Anheuser-Busch InBev Divesting Its Stake in World’s Largest Beer Brewer
Anheuser-Busch InBev recenty announced the $1.6 billion sale of SABMiller's stake in Chinese brewery CR Snow. The deal is part of AB InBev's ongoing efforts to "proactively address regulatory considerations" in its bid to secure approval for its mega-merger. However, there was likely a deep sense of disappointment that the company couldn't keep its ties to the Chinese brand.
China is the biggest beer market in the world, accounting for a fifth of the world's total volume and having surpassed the U.S. for that title way back in 2002. And CR Snow itself has grown to be the biggest brewer in the world by volume, controlling 5% of the global beer market, more than Bud Light and Budweiser combined.
While Anheuser-Busch and Miller dominate more than 70% of the U.S. beer market, CR Snow controls about 70% of the Chinese market. Anheuser-Busch surely wanted to hold onto such a sizable partnership, but the antitrust hurdle was likely just too high. The company was resigned to selling its stake in CR Snow to Miller's joint venture partner China Resources Breweries.
When InBev bought Anheuser-Busch in 2008, it agreed to a few stipulations in China to get around antitrust concerns, including:
Anheuser-Busch could not increase its stake in Tsingtao Brewery.
InBev could not increase its 28.5% position in Zhujiang Brewery.
AB InBev could not own any part of Beijing Yanjing Brewery.
And most importantly, it also could not own any part of CR Snow.
If it wanted to get over that last hurdle, Anheuser-Busch would have to get the approval of the Chinese Ministry of Commerce (MOFCOM), which has proven to be leery of allowing outside investors to hold majority positions in Chinese companies. That was hinted at in its demands that Anheuser-Busch be prohibited from increasing its stake in any domestic brewer and suggested that any sort of relationship with the brewer was going to be difficult under China's anti-monopoly law.
Yet the sale price for Miller's 49% position in CR Snow was something of a surprise, as some analysts had been valuing the Chinese brewer at as much as $3.5 billion, or double what the company received. Other analysts speculated that regulators may have influenced the deal -- with China Resources having the right of first refusal, it was able to acquire the remaining stake at a bargain price.
The sale, however, adds to a string of assets Anheuser-Busch has agreed to divest to win regulatory approval around the world.
In the U.S., Miller's joint venture with Molson Coors, MillerCoors, is being sold for about $12 billion, giving up some of the better performing domestic brands, such as Coors Light and Miller Light. Both of those beers have gained market share in recent periods, even though overall volumes are down as a result of the sustained popularity of craft beer, which now accounts for 11% of all beer volume in the U.S. and almost 20% of dollar sales.
In Europe, AB InBev is also shedding two popular brands, Italy's Peroni and Grolsch from The Netherlands, which it is selling to Japan's Asahi Group Holdings for $2.8 billion.
The size of the new Anheuser-Busch-Miller brewery, should it win regulatory approval, will still be massive. The company will have annual revenue of about $64 billion, representing about 30% of global beer sales, putting the Anheuser-Busch back on top worldwide.
It was a deal that most had expected, and though the price is less than what many predicted, Anheuser-Busch InBev will still be a major force in the industry going forward.
14 Mar. 2016