10+1 trends of Russian beer market 2015-2017Despite of the moderately negative prognoses for 2017, the beer market can be stabilized soon. Yet the years of the negative dynamics have resulted in marketing being limited just to “optimization” and the art of balancing between price and volumes. Bigger supermarkets share means stronger trade marketing. These processes are connected to the majority of the described trends. At the same time, the federal brands inflation leads to searching for new tastes, sales channels and contact formats that expand the product range and diversify the beer market, but do not imply a substantial volume increase. Let us enumerate and further discuss the ten trends of the beer market we can see in 2015-2017 as well as the major event of 2017.
Beer market of Ukraine 2017In the first half of 2017, the Ukrainian beer market goes on decreasing slowly. Yet, the companies manage to compensate their lost volumes by raising prices and improving the sales structures. This results in the mid price market segment reduction while the sales of premium brands are rising. These processes are connected to position strengthening of companies Carlsberg Group and Oasis and the market share reduction of Obolon. Most of the novelties by the market leaders belong to craft or hard lemon categories.
Beer market of Russia 2016: PET goes to draftThe beer market of Russia was warmed up by the hot summer, but the preparation for large volume PET prohibition has already impacted it negatively. The year was successful for Efes, MBC and regional producers; Carlsberg’s positions were virtually stable but AB InBev and Heineken lost a part of market share having focused on the sales profitability. The dynamics of big brands was determined by how much the companies were willing to keep the prices down or by their promotional activity. In this context the economy segment of the beer market and sales of inexpensive draft beer were increasing. The premium segment started shrinking due to license brands migrating to the mainstream segment.
Beer market of Vietnam: “Young tiger”Vietnam is one of the few big beer markets that continue to grow steadily. The beer popularity results from its low price, street consumption culture, and social motives. The outlooks of beer market as well as the Vietnamese economy inspire optimism, though the country is heavily dependent on export of goods. The state regulation can be called liberal, but the key risk for brewers is harbored in intensive rising of excise. Within TOP-4 there are two leaders, Sabeco and Heineken that grow at the fastest rates. The first company effectively employs its capacities, the second one focuses on marketing technologies. Almost 80% of the market belongs to century-old brands, yet the middle class and the youth are shifting their interest toward international premium that is growing taking share from the mainstream.
National Boozebuster Notifies Thailand Pre-Mixed Cocktails are Illegal
Lao pan, those ubiquitous iced cocktail jugs sold at every festival and night market in Thailand? Illegal since 1950, Samarn Futrakul, the renowned prohibitionist who heads the alcohol control board, pointed out to reporters Sunday.
Samarn made the comment two days after he led a raid Friday on a night fair near Lumpini Park, in which officials busted cocktail stands and confiscated a number of alcoholic beverages said to violate the law, namely beer popsicles.
According to Samarn, the 1950 law specifically bans vendors from mixing large batches of alcohol to be sold in cups to customers. The law also outlaws giving out samples of cocktails to passers-by, he said.
Under Section 23 of the Liquor Act, no one is allowed to mix alcohol with other substances put it in a different container “unless the customer specifically requests the alteration of the liquor for immediate consumption.”
Because of that passage, Samarn warned, vendors are not allowed to prepare cocktails in large quantities, and they can only mix cocktails in small portions for customers who specifically order them, Samarn said.
He gave no indication whether he would next go after the tanks of mojitos and other pre-mixed cocktails commonly found in places which sell alcohol.
In the raid at the former site of the Suan Lum Night Bazaar, officials arrested vendors selling beer popsicles, which Samarn determined were an “alteration” of alcohol and therefore an offense under the 1950 law. The vendors face fines for these violations, he said.
The raid signaled Samarn’s return to the spotlight four months after he was chided for going too far with an overzealous campaign targeting increasingly mainstream activities, such as open-air beer gardens popular during the cool season (Illegal, he ruled).
An avowed Buddhist who believes alcohol is sinful, Samarn has sought to restrict its availability by drafting a number of laws and regulations as head of the National Alcohol Control Board.
Late last year, Samarn was a daily news fixture due to his zealous efforts to limit alcohol sales, such as threatening to prosecute anyone posting photos of alcohol on social media, and raids on convenience stores that violated strict but unenforced advertising regulations.
His rampage came to an abrupt end when he attempted to ban the beer gardens, a lucrative business for the kingdom’s major beer conglomerates and popular national past time. After being widely criticized for overreaching from figures including junta chairman Prayuth Chan-ocha, Samarn has kept a much lower profile.
15 Mar. 2016