The beer market dynamics in Russia is approaching zero, yet major brewers are divided into those who developed considerably in 2017 and those who considerably reduced their volumes. For instance, company Efes has managed to substantially extend their sales due to restrained pricing policy and activity in the modern trade. Heineken has also demonstrated an excellent performance promoted by significant increase of advertisement budgets launching a non-alcohol sort of the title brand and unusual activity in the economy market segment. Carlsberg and AB InBev have been focusing on margins and lost a market share of their inexpensive brands. Serious dependence on PET package and mass enthusiasm about Zhigulevskoe have negatively impacted the most of big regional brewers, that have been for the first time pressed by the leaders in the key sales channels, especially in Volga and Central regions. In the small business there has been a noticeable slowdown in appearing of new restaurant breweries, yet the number of craft breweries has been growing rapidly. In 2018, the beer market is likely to grow a little, while the share of AB InBev Efes may decrease due to the integration. ...
“Catalogue of Russian Beer Producers 2018” includes 1070 businesses ranging from large subsidiaries of international companies to rather small restaurant and craft microbreweries.The catalogue includes 32 large breweries, 75 regional breweries, 693 industrial mini- and microbreweries as well as 270 restaurant breweries. ...
Global hop marketA local alternative to mass beer suggested by independent brewers has been successful and is now altering the global market. Beer is becoming more diversified, so transnational companies have to accept the new game rules and to switch focus to young and fast growing markets. All these processes increased the demand for aroma and bitter hop as well as their acreage expansion on two continents. However now there appeared a downward trend of alcohol consumption in the world, so even special sorts can soon turn to be sufficient. In this connection the dynamic American hop market is already facing some problems. EU hop producers have become more cautious, they are not racing to exceed the demand and look forward with more confidence, judging by the contract terms.
Hop Market in RussiaGermany still dominates the Russian market, yet over the recent two years one has been able observe a continuous success of Czech hop suppliers. Their expansion and growing popularity of hops from the United States became the drivers of supplies growth in 2016 despite the preceding modest harvest crop in the EU, as well as the factor of relative stability in 2017. In this connection, in 2017, the ratio of the varieties continued to shift towards the aroma ones, and the supplies of Magnum hop and other alpha varieties were reduced. However, the import of bitter hop pellets is partially replaced by extracts, especially from the major beer manufacturers. Total volumes of alpha acid supplies, according to our estimation, decreased by approximately 5% and returned to the level of 2015. Barth Haas Group continues dominating the hop products market; HVG also increased its weight. At the same time, Morris Hanbury significantly reduced the supplies in 2017.
Carlsberg aims to strengthen position in India – CEO
It was better than the 1.91 billion crowns loss forecast in a Reuters poll, and at 1210 GMT the share traded 3.9 percent higher for the day.
Below are comments from Chief Executive Cees 't Hart to Reuters:
ON 2016 SWING FACTORS
"We see the growth of the Asian division as an opportunity. We have a stellar growth in especially India. For us it is important to see if this strong growth in India is sustainable, by which we are building up a very attractive business pretty quickly."
ON DEVELOPMENT OF THE INDIAN MARKET
"India is like many countries in one country. We have been able to get into number one and number two positions in some states. Those are relatively isolated states. Almost like countries in Europe, or even more so as you have to pay import duty in some of these states.
"Once you have a position as number one or number two you are pretty well protected in such an environment.
"We need to strengthen that and grow to more states in order to increase our footprint in India. It is not an immediate profit bringer, but it can potentially be a growth bringer over the coming five to ten years."
ON 2016 GUIDANCE
"I generally feel that the guidance here at the beginning of the year is a realistic one.
"We assume the Chinese beer market will show an improving trend compared with the declining trend of the last two years. That needs to come through, of course. We are a bit more optimistic there.
"The Eastern European markets are expected to remain under pressure. The last couple of months the macro economics in Russia have not improved at all.
"So I will sincerely say this guidance is a realistic one".
ON MAKING ACQUISITIONS
"Our focus is on organic improvement in the company. It is too easy to say that we buy our way out of the issues we have. We need to improve in Russia. We need to improve our margins in Western Europe. We need to continue our growth, with costs as well, especially some capex in India.
"We have enough on our plate in order to do better.
"M&A is not on our top list".
($1 = 6.6086 Danish crowns)
18 Mar. 2016