The beer market dynamics in Russia is approaching zero, yet major brewers are divided into those who developed considerably in 2017 and those who considerably reduced their volumes. For instance, company Efes has managed to substantially extend their sales due to restrained pricing policy and activity in the modern trade. Heineken has also demonstrated an excellent performance promoted by significant increase of advertisement budgets launching a non-alcohol sort of the title brand and unusual activity in the economy market segment. Carlsberg and AB InBev have been focusing on margins and lost a market share of their inexpensive brands. Serious dependence on PET package and mass enthusiasm about Zhigulevskoe have negatively impacted the most of big regional brewers, that have been for the first time pressed by the leaders in the key sales channels, especially in Volga and Central regions. In the small business there has been a noticeable slowdown in appearing of new restaurant breweries, yet the number of craft breweries has been growing rapidly. In 2018, the beer market is likely to grow a little, while the share of AB InBev Efes may decrease due to the integration. ...
“Catalogue of Russian Beer Producers 2018” includes 1070 businesses ranging from large subsidiaries of international companies to rather small restaurant and craft microbreweries.The catalogue includes 32 large breweries, 75 regional breweries, 693 industrial mini- and microbreweries as well as 270 restaurant breweries. ...
Global hop marketA local alternative to mass beer suggested by independent brewers has been successful and is now altering the global market. Beer is becoming more diversified, so transnational companies have to accept the new game rules and to switch focus to young and fast growing markets. All these processes increased the demand for aroma and bitter hop as well as their acreage expansion on two continents. However now there appeared a downward trend of alcohol consumption in the world, so even special sorts can soon turn to be sufficient. In this connection the dynamic American hop market is already facing some problems. EU hop producers have become more cautious, they are not racing to exceed the demand and look forward with more confidence, judging by the contract terms.
Hop Market in RussiaGermany still dominates the Russian market, yet over the recent two years one has been able observe a continuous success of Czech hop suppliers. Their expansion and growing popularity of hops from the United States became the drivers of supplies growth in 2016 despite the preceding modest harvest crop in the EU, as well as the factor of relative stability in 2017. In this connection, in 2017, the ratio of the varieties continued to shift towards the aroma ones, and the supplies of Magnum hop and other alpha varieties were reduced. However, the import of bitter hop pellets is partially replaced by extracts, especially from the major beer manufacturers. Total volumes of alpha acid supplies, according to our estimation, decreased by approximately 5% and returned to the level of 2015. Barth Haas Group continues dominating the hop products market; HVG also increased its weight. At the same time, Morris Hanbury significantly reduced the supplies in 2017.
China. CR Beer profit bubbles despite flat market
China Resources Beer bought out SABMiller’s 49 per cent stake in China Resources Snow Breweries — the brewer of the world’s top-selling beer by volume — for $1.6bn earlier this month, ending a 22-year-old joint venture that produced voluminous vats but punier profits, writes Patti Waldmeir in Shanghai.
Last year included big strategic changes for the company. “As of 1 September 2015, the Group had completed the disposal of all of its non-beer businesses – including retail, food and beverage businesses – to its parent company China Resources (Holdings) Company Limited (“CRH”) for a total consideration of HK$30m” the company said in a statement to the Hong Kong stock exchange.
“The strategic move has unleashed the value of its market-leading beer business from the previous conglomerate structure and associated capital constraints, allowing greater flexibility to execute its business plan and to lead further industry consolidation,” the company said.
Consolidated turnover and the consolidated profit attributable to shareholders of the Company’s continuing operations amounted to approximately HK$34bn and HK$831m, representing increases of 1 per cent and nearly 14 per cent, CR Beer said.
But Jeremy Yeo of Mizuho Securities in Hong Kong pointed out that core net profit (ex-losses taken on discontinued operations) was only up 9 per cent year on year to HKD815m. “The company’s implied 2H15 net profit on continuing operations declined 6.5 per cent year on year to HK$303m”, he wrote. The results reflect “harsh competition amidst an overall sluggish demand environment. We see consolidation as the primary driver of shareholder value over the medium term,” he said.
The China beer market shrank over that period, CR Beer said, “due to slower national economic growth and abnormal weather conditions in China” but the company’s beer business “deepened its penetration into various regions, optimized its product mix, enhanced its cost efficiency by leveraging its economies of scale and a better management over selling expenses”, the statement said.
Beer production in China in the first nine months of 2015, the latest period for which figures are available, fell 6 per cent by volume year on year, according to local analysts.
CR Beer’s purchase of the Snow stake was viewed as a key milestone for AB InBev as it has been shedding assets to win regulatory approval across the globe to close the largest beer deal in history.
18 Mar. 2016