Beer market of Russia 2016: PET goes to draftThe beer market of Russia was warmed up by the hot summer, but the preparation for large volume PET prohibition has already impacted it negatively. The year was successful for Efes, MBC and regional producers; Carlsberg’s positions were virtually stable but AB InBev and Heineken lost a part of market share having focused on the sales profitability. The dynamics of big brands was determined by how much the companies were willing to keep the prices down or by their promotional activity. In this context the economy segment of the beer market and sales of inexpensive draft beer were increasing. The premium segment started shrinking due to license brands migrating to the mainstream segment.
Beer market of Vietnam: “Young tiger”Vietnam is one of the few big beer markets that continue to grow steadily. The beer popularity results from its low price, street consumption culture, and social motives. The outlooks of beer market as well as the Vietnamese economy inspire optimism, though the country is heavily dependent on export of goods. The state regulation can be called liberal, but the key risk for brewers is harbored in intensive rising of excise. Within TOP-4 there are two leaders, Sabeco and Heineken that grow at the fastest rates. The first company effectively employs its capacities, the second one focuses on marketing technologies. Almost 80% of the market belongs to century-old brands, yet the middle class and the youth are shifting their interest toward international premium that is growing taking share from the mainstream.
Analysis of beer market in China (on Russian)
Beer market of Ukraine: big three losing weightIn 2016, fast increase of excises and resulting price spike stood in the way of the beer market stabilization. Most of competition (as well as mass sorts) moved to the economy segment of the market. The biggest losses were incurred by the leading three, especially Obolon, which again experienced pressure after reallocation of Efes market share. However, one should already speak of TOP-4. Group Oasis CIS (PPB) became a strong player and competitor to transnational companies. Besides the net sales of many regional medium breweries look rather good and 16-fold cost reduction wholesale trade license for craft brewers opens up a possibility of rapid growth in 2017.
India. UB says not interested in buying Kingfisher brand
"United Breweries owns the Kingfisher beer and water brands, and the airline brand holds no relevance to us," the company's Managing Director Shekhar Ramamurthy has been quoted as saying.
United Breweries's Dutch promoter Heineken too has said that it is not interested in buying the Kingfisher Airline brand, reports a national daily.
Lenders to Kingfisher Airlines, which has been grounded since October 2012, are looking to recover dues worth INR 9,000 crore through sale of its assets, including the carrier's brand.
Meanwhile, reports say that an evaluation done by the lenders through RBSA Advisors in 2013 found the valuation of the Kingfisher brand to be around INR 200 crore, or 5 per cent of the valuation done by Grant Thornton.
Another valuation done in 2015 pegged its value at INR 100 crore, according to reports.
Banks had relied on Grant Thornton’s high valuation of the Kingfisher Airlines brand and associated trademarks while funding the Vijay Mallya-promoted carrier.
According to RBSA, the rights that have been assigned to the banks are only pertaining to ‘Kingfisher’ registered under the Class 39 under the Trade Marks Act, 1999.
Class 39 broadly refers to transport, packaging & storage of goods, travel arrangement, etc.
The banks do not have any right over the intangibles or brands of Kingfisher Beer and beverage business category.
23 Mar. 2016