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4-2017

Global hop market

A local alternative to mass beer suggested by independent brewers has been successful and is now altering the global market. Beer is becoming more diversified, so transnational companies have to accept the new game rules and to switch focus to young and fast growing markets. All these processes increased the demand for aroma and bitter hop as well as their acreage expansion on two continents. However now there appeared a downward trend of alcohol consumption in the world, so even special sorts can soon turn to be sufficient. In this connection the dynamic American hop market is already facing some problems. EU hop producers have become more cautious, they are not racing to exceed the demand and look forward with more confidence, judging by the contract terms. 

Hop Market in Russia

Germany still dominates the Russian market, yet over the recent two years one has been able observe a continuous success of Czech hop suppliers. Their expansion and growing popularity of hops from the United States became the drivers of supplies growth in 2016 despite the preceding modest harvest crop in the EU, as well as the factor of relative stability in 2017. In this connection, in 2017, the ratio of the varieties continued to shift towards the aroma ones, and the supplies of Magnum hop and other alpha varieties were reduced. However, the import of bitter hop pellets is partially replaced by extracts, especially from the major beer manufacturers. Total volumes of alpha acid supplies, according to our estimation, decreased by approximately 5% and returned to the level of 2015. Barth Haas Group continues dominating the hop products market; HVG also increased its weight. At the same time, Morris Hanbury significantly reduced the supplies in 2017.

India. Beer Cafe Launches Outlet In Andheri

The Beer Cafe, a leading Indian beer chain, has opened a new branch in Mumbai's Anup Market neighborhood, offering what it calls "the holy trinity of good food, great tunes and the best brews."

Rahul Singh, founder and CEO of The Beer Cafe, along with Kedhar Gawde, CEO of Celebrity Locker, played host to a gathering of Mumbai's swish set to celebrate the launch of the outlet in the Andheri area.

"Mumbai is a cultural melting pot. From a robust food and nightlife scene to the creative arts, it has something for everyone and we're glad to amplify it. We aim to provide a platform for the city's up and coming performers to showcase their talents to beer enthusiasts and live music buffs. Whether you need a break from your monotonous routine or a safe haven to unwind, this will be your go- to place," Singh said.

Guests that included Karan Wahi, Arjan Bajwa, Eijaz Khan, Abhinav Shukla, Vindu Dara Singh, Kishwar, Suyash, Hard Kaur and Rakshanda Khan.

Adding splendor to the night was a thoughtfully curated lavish menu that comprised a wide spread of delicacies.

With music from DJ Ashrafi filling the air, the city's beer enthusiasts were seen having a great time and unwinding with their favorite brews.

29 Mar. 2016

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