Analysis of beer market in China (on Russian)
Beer market of Ukraine: big three losing weightIn 2016, fast increase of excises and resulting price spike stood in the way of the beer market stabilization. Most of competition (as well as mass sorts) moved to the economy segment of the market. The biggest losses were incurred by the leading three, especially Obolon, which again experienced pressure after reallocation of Efes market share. However, one should already speak of TOP-4. Group Oasis CIS (PPB) became a strong player and competitor to transnational companies. Besides the net sales of many regional medium breweries look rather good and 16-fold cost reduction wholesale trade license for craft brewers opens up a possibility of rapid growth in 2017.
Analysis of beer market in China
China’s transition to a “new normal” reality backfired on the brewing industry unexpectedly. Stagnation and subsequent market decline resulted from dynamic social and economic changes. There has emerged a “two speed” market where the medium class significance is growing, yet the share of main beer consumers, “blue collar” is decreasing. Also the inflow of consumers is shrinking, as demographics stopped being a growth driver. Finally, beer is giving way to other alcohol drinks....
Corona Beer China Taps W+K Shanghai as Brand Agency
The strategic partnership will begin this month and gives W+K Shanghai full responsibility for overall brand communications, as well as digital and social projects in mainland China.
“We are very proud to partner with an agency with great strategy and creativity to bring Corona brand to life. With a real and involving experience with consumers, I strongly believe W+K can support our dream to come true.” said Bruno Cosentino, APAC Marketing VP of AB InBev.
“With the effectiveness of our global micro-network, W+K successfully facilitates global brands entering local markets. We are thrilled to be partnering with such an iconic brand and are excited for the opportunity to help bring the Corona spirit to Chinese consumers,” said Bryan Tilson, Managing Director of W+K Shanghai.
1 Apr. 2016