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India. Tamil Nadu state beer distributor expects revenue to go up

The revenue of the State-run Tamil Nadu State Marketing Corporation (Tasmac) is expected to touch Rs. 30,000 crore during the Assembly election season. Currently, it has a revenue of more than Rs. 27,000 crore.

Analysts who track the liquor market say that with the mercury rising, beer sales would shoot up this election season. It will increase three-fold they add. The last two years saw beer sales dip by 20 per cent across the State. The rise in liquor prices was cited as a reason. In March 2015, only 20.85 lakh cases were sold against 25.39 lakh cases in 2014. April 2015 witnessed sale of 20.85 lakh cases against 25.40 lakh cases in 2014.

This year, liquor outlets across the city are already seeing a slight increase in demand. The exact estimates for February and March 2016 could not be obtained due to the Model Code of Conduct being in force. Statistics available with one distillery owner indicated that in January 2016 around 15.33 lakh cases of beer was sold in Tamil Nadu.

The cashier of a liquor outlet near Anna Salai said, “Beer sales were low last two years and now slowly improving. Maybe once the candidates list is announced, the sales might pick up because everyone gets into a celebration mode when the list is announced, during the campaign and when the results are announced,” he added.

Tasmac, the cash cow of Tamil Nadu, will also see sales of Indian Made Foreign Spirits shoot up. In January 2016, Tasmac sold 48.23 lakh cases of Indian Made Foreign Spirit. This figure is expected to double in April and May. Usually, during elections, sales at Tasmac outlets go up substantially, sources pointed out.

Tasmac was established in 1983 by the then Chief Minister, M.G. Ramachandran. On an average, more than 70 lakh people are consuming liquor every day across various outlets in the State.

1 Apr. 2016

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