Beer market of Russia 2016: PET goes to draftThe beer market of Russia was warmed up by the hot summer, but the preparation for large volume PET prohibition has already impacted it negatively. The year was successful for Efes, MBC and regional producers; Carlsberg’s positions were virtually stable but AB InBev and Heineken lost a part of market share having focused on the sales profitability. The dynamics of big brands was determined by how much the companies were willing to keep the prices down or by their promotional activity. In this context the economy segment of the beer market and sales of inexpensive draft beer were increasing. The premium segment started shrinking due to license brands migrating to the mainstream segment.
Beer market of Vietnam: “Young tiger”Vietnam is one of the few big beer markets that continue to grow steadily. The beer popularity results from its low price, street consumption culture, and social motives. The outlooks of beer market as well as the Vietnamese economy inspire optimism, though the country is heavily dependent on export of goods. The state regulation can be called liberal, but the key risk for brewers is harbored in intensive rising of excise. Within TOP-4 there are two leaders, Sabeco and Heineken that grow at the fastest rates. The first company effectively employs its capacities, the second one focuses on marketing technologies. Almost 80% of the market belongs to century-old brands, yet the middle class and the youth are shifting their interest toward international premium that is growing taking share from the mainstream.
Analysis of beer market in China (on Russian)
Beer market of Ukraine: big three losing weightIn 2016, fast increase of excises and resulting price spike stood in the way of the beer market stabilization. Most of competition (as well as mass sorts) moved to the economy segment of the market. The biggest losses were incurred by the leading three, especially Obolon, which again experienced pressure after reallocation of Efes market share. However, one should already speak of TOP-4. Group Oasis CIS (PPB) became a strong player and competitor to transnational companies. Besides the net sales of many regional medium breweries look rather good and 16-fold cost reduction wholesale trade license for craft brewers opens up a possibility of rapid growth in 2017.
India. Sidhartha Mallya steps down as United Breweries Holdings director
The announcement came two days after Vijay Mallya offered to pay as much as Rs6,000 crore to settle Rs9,091 crore of dues owed to banks by his now defunct Kingfisher Airlines Ltd.
Vijay Mallya resigned from the board of United Spirits Ltd on 25 February in exchange for a severance payment of $75 million by Diageo Plc.
He left for an overseas destination on 2 March.
Kingfisher creditors have approached the Supreme Court and debt recovery tribunal in Bengaluru to force him to pay the dues of Kingfisher Airlines which was grounded in 2012.
Sidhartha Mallya has cornered some blame for the Kingfisher Airlines fiasco. The airline was supposedly a gift by Vijay Mallya to his son on his 18th birthday—a perception that the Mallyas have tried to dispel.
“So ppl still believe this whole thing that it was a ‘BIRTHDAY gift’??! Really???!”, Sidhartha Mallya tweeted on 30 March while replying to angry tweets that he should be also held responsible for mismanaging Kingfisher Airlines.
Vijay Mallya took to Twitter to defend his son.
“My son Sid @sidmallya does not deserve all this abuse as he had nothing to do with my business. Slam me if you must but not a young man.”, Vijay Mallya tweeted on 30 March.
4 Apr. 2016