Beer market of Russia 2016: PET goes to draftThe beer market of Russia was warmed up by the hot summer, but the preparation for large volume PET prohibition has already impacted it negatively. The year was successful for Efes, MBC and regional producers; Carlsberg’s positions were virtually stable but AB InBev and Heineken lost a part of market share having focused on the sales profitability. The dynamics of big brands was determined by how much the companies were willing to keep the prices down or by their promotional activity. In this context the economy segment of the beer market and sales of inexpensive draft beer were increasing. The premium segment started shrinking due to license brands migrating to the mainstream segment.
Beer market of Vietnam: “Young tiger”Vietnam is one of the few big beer markets that continue to grow steadily. The beer popularity results from its low price, street consumption culture, and social motives. The outlooks of beer market as well as the Vietnamese economy inspire optimism, though the country is heavily dependent on export of goods. The state regulation can be called liberal, but the key risk for brewers is harbored in intensive rising of excise. Within TOP-4 there are two leaders, Sabeco and Heineken that grow at the fastest rates. The first company effectively employs its capacities, the second one focuses on marketing technologies. Almost 80% of the market belongs to century-old brands, yet the middle class and the youth are shifting their interest toward international premium that is growing taking share from the mainstream.
Analysis of beer market in China (on Russian)
Beer market of Ukraine: big three losing weightIn 2016, fast increase of excises and resulting price spike stood in the way of the beer market stabilization. Most of competition (as well as mass sorts) moved to the economy segment of the market. The biggest losses were incurred by the leading three, especially Obolon, which again experienced pressure after reallocation of Efes market share. However, one should already speak of TOP-4. Group Oasis CIS (PPB) became a strong player and competitor to transnational companies. Besides the net sales of many regional medium breweries look rather good and 16-fold cost reduction wholesale trade license for craft brewers opens up a possibility of rapid growth in 2017.
India. Alcohol content in beer being altered ?
Though the Excise department is yet to receive a written complaint, there is a possibility that alcohol content in beers is being increased to attract more customers.
Sources said some beer parlours in Vadakara are under suspicion following the strange behaviour of patrons after consuming it.
Officials are clueless over how alcohol content in beer can be increased.
Excise Department officials say the procedures involved in the production and bottling of beer will never leave any loophole for the local suppliers to try any adulteration. The aerated bottles can not be opened for changing the alcohol content, but, it is possible at the point of local production units, they add.
A senior official of the Excise Department told The Hindu over the phone that the issue would be taken up for clearing public apprehension over beer consumption.
The officer also pointed out that the inspection and sample collection of the aerated bottles from the parlours would be a difficult task, but, it would be done to check the fact.
“We are very much aware of the attempts on the part of the illegal players to cash in on the trade following the closure of a large number of bars,” he said.
5 Apr. 2016