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Global hop market

A local alternative to mass beer suggested by independent brewers has been successful and is now altering the global market. Beer is becoming more diversified, so transnational companies have to accept the new game rules and to switch focus to young and fast growing markets. All these processes increased the demand for aroma and bitter hop as well as their acreage expansion on two continents. However now there appeared a downward trend of alcohol consumption in the world, so even special sorts can soon turn to be sufficient. In this connection the dynamic American hop market is already facing some problems. EU hop producers have become more cautious, they are not racing to exceed the demand and look forward with more confidence, judging by the contract terms. 

Hop Market in Russia

Germany still dominates the Russian market, yet over the recent two years one has been able observe a continuous success of Czech hop suppliers. Their expansion and growing popularity of hops from the United States became the drivers of supplies growth in 2016 despite the preceding modest harvest crop in the EU, as well as the factor of relative stability in 2017. In this connection, in 2017, the ratio of the varieties continued to shift towards the aroma ones, and the supplies of Magnum hop and other alpha varieties were reduced. However, the import of bitter hop pellets is partially replaced by extracts, especially from the major beer manufacturers. Total volumes of alpha acid supplies, according to our estimation, decreased by approximately 5% and returned to the level of 2015. Barth Haas Group continues dominating the hop products market; HVG also increased its weight. At the same time, Morris Hanbury significantly reduced the supplies in 2017.


India. Alcohol content in beer being altered ?

Complaints have surfaced over the increasing percentage of alcohol used in beer supplied in the district.

Though the Excise department is yet to receive a written complaint, there is a possibility that alcohol content in beers is being increased to attract more customers.

Sources said some beer parlours in Vadakara are under suspicion following the strange behaviour of patrons after consuming it.


Officials are clueless over how alcohol content in beer can be increased.

Excise Department officials say the procedures involved in the production and bottling of beer will never leave any loophole for the local suppliers to try any adulteration. The aerated bottles can not be opened for changing the alcohol content, but, it is possible at the point of local production units, they add.

A senior official of the Excise Department told The Hindu over the phone that the issue would be taken up for clearing public apprehension over beer consumption.

The officer also pointed out that the inspection and sample collection of the aerated bottles from the parlours would be a difficult task, but, it would be done to check the fact.

“We are very much aware of the attempts on the part of the illegal players to cash in on the trade following the closure of a large number of bars,” he said.

5 Apr. 2016



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