10+1 trends of Russian beer market 2015-2017Despite of the moderately negative prognoses for 2017, the beer market can be stabilized soon. Yet the years of the negative dynamics have resulted in marketing being limited just to “optimization” and the art of balancing between price and volumes. Bigger supermarkets share means stronger trade marketing. These processes are connected to the majority of the described trends. At the same time, the federal brands inflation leads to searching for new tastes, sales channels and contact formats that expand the product range and diversify the beer market, but do not imply a substantial volume increase. Let us enumerate and further discuss the ten trends of the beer market we can see in 2015-2017 as well as the major event of 2017.
Beer market of Ukraine 2017In the first half of 2017, the Ukrainian beer market goes on decreasing slowly. Yet, the companies manage to compensate their lost volumes by raising prices and improving the sales structures. This results in the mid price market segment reduction while the sales of premium brands are rising. These processes are connected to position strengthening of companies Carlsberg Group and Oasis and the market share reduction of Obolon. Most of the novelties by the market leaders belong to craft or hard lemon categories.
Beer market of Russia 2016: PET goes to draftThe beer market of Russia was warmed up by the hot summer, but the preparation for large volume PET prohibition has already impacted it negatively. The year was successful for Efes, MBC and regional producers; Carlsberg’s positions were virtually stable but AB InBev and Heineken lost a part of market share having focused on the sales profitability. The dynamics of big brands was determined by how much the companies were willing to keep the prices down or by their promotional activity. In this context the economy segment of the beer market and sales of inexpensive draft beer were increasing. The premium segment started shrinking due to license brands migrating to the mainstream segment.
Beer market of Vietnam: “Young tiger”Vietnam is one of the few big beer markets that continue to grow steadily. The beer popularity results from its low price, street consumption culture, and social motives. The outlooks of beer market as well as the Vietnamese economy inspire optimism, though the country is heavily dependent on export of goods. The state regulation can be called liberal, but the key risk for brewers is harbored in intensive rising of excise. Within TOP-4 there are two leaders, Sabeco and Heineken that grow at the fastest rates. The first company effectively employs its capacities, the second one focuses on marketing technologies. Almost 80% of the market belongs to century-old brands, yet the middle class and the youth are shifting their interest toward international premium that is growing taking share from the mainstream.
India. Beer, wine units contribute Rs583 crore more revenue to Marathwada excise department this year
As many as 16 manufacturers, who are into the production of beer, country made and foreign liquor have contributed Rs 583 crore more in terms of revenue to the state excise department in 2015-16 as compared to the previous financial year. The units of all these manufacturers are spread over Aurangabad, Nanded and Osmanabad districts.
Aurangabad district has six beer, four foreign liquor and one country liquor manufacturing units, while Nanded district has just one foreign liquor manufacturing unit. Osmanabad district has a unit each of foreign liquor and country liquor.
In the financial year 2014-15, the manufacturing units in Aurangabad district contributed excise duty to the tune of Rs 3,245 crore through liquor production. The excise duty amount surged by Rs 420 crore to reach Rs 3,665 crore in 2015-16.
The Nanded excise department collected Rs 68 crore duty from the foreign liquor manufacturing unit in the last financial year. At Rs 185 crore, the collection figures almost tripled in 2015-16.
Osmanabad district with its two units managed to generate Rs 128 crore duty by the end of 2015-16, as compared to Rs 82 crore in the last fiscal.
YM Pawar, excise deputy commissioner of the Aurangabad division, said, "The excise duty collected from 16 manufacturing units spread across three districts of Marathwada has registered a handsome surge of Rs 583 crore."
Pawar said though the possibility of drop in the sale of liquor cannot be denied due to the prevailing drought situation, the collection figures do not reflect its effect on the duty paid by the manufacturers.
The region has 702 shops selling country liquor, 103 shops selling country as well as foreign liqour and 1984 bars and permit rooms.
Pawar said the department has generated Rs 27.98 crores in the fiscal 2015-16 through the renewal of licences of wine shops, bars and permit rooms.
5 Apr. 2016