Analysis of beer market in China (on Russian)
Beer market of Ukraine: big three losing weightIn 2016, fast increase of excises and resulting price spike stood in the way of the beer market stabilization. Most of competition (as well as mass sorts) moved to the economy segment of the market. The biggest losses were incurred by the leading three, especially Obolon, which again experienced pressure after reallocation of Efes market share. However, one should already speak of TOP-4. Group Oasis CIS (PPB) became a strong player and competitor to transnational companies. Besides the net sales of many regional medium breweries look rather good and 16-fold cost reduction wholesale trade license for craft brewers opens up a possibility of rapid growth in 2017.
Analysis of beer market in China
China’s transition to a “new normal” reality backfired on the brewing industry unexpectedly. Stagnation and subsequent market decline resulted from dynamic social and economic changes. There has emerged a “two speed” market where the medium class significance is growing, yet the share of main beer consumers, “blue collar” is decreasing. Also the inflow of consumers is shrinking, as demographics stopped being a growth driver. Finally, beer is giving way to other alcohol drinks....
India. Bengalureans go for a ‘beer hug’ this summer
This March, Bengalureans have guzzled 2.18 lakh litres of beer more than what it was in March 2015.
The beer sales in the city for March 2016 was 10.5 lakh carton boxes (82 lakh litres). The sales might increase in the days to come, say Excise Department officials.
This year, the summer has approached the city much earlier than usual. As the City started experiencing heat wave in February itself, the sale of beer too soared in the same month. In February, 7.28 lakh carton boxes beer was sold which was 1.9 lakh carton boxes more compared to January’s sale.
The officials in the Excise department said that the beer sales would go further up in the next two-three months. The statistics since 2007 suggest that the sale of beer would go up in the summer while no such change is witnessed in sale of hard liquor. In few years, the hard liquor sale has come down also.
People who consume liquor believe that hard liquor in summer would further increase temperature of the body whereas beer helps to keep the body cool. Because of this reason many prefer beer in summer even though they consume hard liquor.
Santhosh Kumar told Deccan Herald that he consume hard liquor only during the rainy and winter seasons and go for beer in summer.
Doctors say that it is wrong notion that alcohol keeps the body cool and beer is no exception. Dr Ravibhimappa, a physician, told Deccan Herald, “Drinking beer in summer will not keep the body cool, people consume it because it gives them a some sort of temporary relax while having chilled beer in summer heat.”
6 Apr. 2016