Analysis of beer market in China (on Russian)
Beer market of Ukraine: big three losing weightIn 2016, fast increase of excises and resulting price spike stood in the way of the beer market stabilization. Most of competition (as well as mass sorts) moved to the economy segment of the market. The biggest losses were incurred by the leading three, especially Obolon, which again experienced pressure after reallocation of Efes market share. However, one should already speak of TOP-4. Group Oasis CIS (PPB) became a strong player and competitor to transnational companies. Besides the net sales of many regional medium breweries look rather good and 16-fold cost reduction wholesale trade license for craft brewers opens up a possibility of rapid growth in 2017.
Analysis of beer market in China
China’s transition to a “new normal” reality backfired on the brewing industry unexpectedly. Stagnation and subsequent market decline resulted from dynamic social and economic changes. There has emerged a “two speed” market where the medium class significance is growing, yet the share of main beer consumers, “blue collar” is decreasing. Also the inflow of consumers is shrinking, as demographics stopped being a growth driver. Finally, beer is giving way to other alcohol drinks....
India. Going the extra mile to ensure patronage
Coimbatore District has about 303 Tasmac shops, out of which 237 have bars attached. Tasmac outlets till date drew crowd based on cleanliness of the place and varieties of snacks offered there.
Some bars even had installed large screen television sets, which turned out to be a major attraction during the recently concluded T20 World Cup cricket matches, says Deivam, Secretary of the Coimbatore TASMAC Bar Owners Association.
According to Ganesh of Ramanathapuram, who runs two bars, cleanliness of the place, adequate parking space in the vicinity, and quality of side dishes offered often counted for a good and steady patronage. Offering a variety of vegetarian and non-vegetarian side dishes also helped in to draw customers.
Middle and upper middle class consumers often preferred to buy liquor and take it home or to a private location and consume it. Under such circumstances, the offer of television sets and provision of air-conditioned bar space came in handy to retain the customer patronage, says another bar owner.
But licensees who operate out of rented or leased out premises could not take the risk of spending on air-conditioning as the bar licenses will have to be renewed periodically.
Recently, a Tasmac bar at Kavundampalayam has chosen to offer free Wi-Fi facility for its customers. This has become a trend and more licensees are gearing up to try this out.
Another bar owner says that some of their counterparts even discussed about offering organic and healthy side dishes. But it has not been tried out yet, as they are not sure of the outcome.
6 Apr. 2016