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4-2017

Global hop market

A local alternative to mass beer suggested by independent brewers has been successful and is now altering the global market. Beer is becoming more diversified, so transnational companies have to accept the new game rules and to switch focus to young and fast growing markets. All these processes increased the demand for aroma and bitter hop as well as their acreage expansion on two continents. However now there appeared a downward trend of alcohol consumption in the world, so even special sorts can soon turn to be sufficient. In this connection the dynamic American hop market is already facing some problems. EU hop producers have become more cautious, they are not racing to exceed the demand and look forward with more confidence, judging by the contract terms. 

Hop Market in Russia

Germany still dominates the Russian market, yet over the recent two years one has been able observe a continuous success of Czech hop suppliers. Their expansion and growing popularity of hops from the United States became the drivers of supplies growth in 2016 despite the preceding modest harvest crop in the EU, as well as the factor of relative stability in 2017. In this connection, in 2017, the ratio of the varieties continued to shift towards the aroma ones, and the supplies of Magnum hop and other alpha varieties were reduced. However, the import of bitter hop pellets is partially replaced by extracts, especially from the major beer manufacturers. Total volumes of alpha acid supplies, according to our estimation, decreased by approximately 5% and returned to the level of 2015. Barth Haas Group continues dominating the hop products market; HVG also increased its weight. At the same time, Morris Hanbury significantly reduced the supplies in 2017.

The Chinese Tsingtao tops import beer sales in Korea

The Chinese beer Tsingtao has emerged as the No. 1 import brand in Korea at a leading supermarket chain, industry data showed Friday, amid the rising popularity of Chinese cuisine in the country.

According to the data compiled by E-Mart, Tsingtao outpaced other rivals in sales over the January-March period, pushing out traditional leaders, including the Netherlands' Heineken and Japan's Asahi.

The Chinese beer Tsingtao has emerged as the No. 1 import brand in Korea at a leading supermarket chain, industry data showed Friday, amid the rising popularity of Chinese cuisine in the country.

Tsingtao in KoreaAccording to the data compiled by E-Mart, Tsingtao outpaced other rivals in sales over the January-March period, pushing out traditional leaders, including the Netherlands' Heineken and Japan's Asahi.

In 2014, Heineken stood as the No. 1 player, trailed by Asahi and Belgium's Martens. At that time, Tsingtao was the fourth player.

"The rising popularity of Chinese food, including roasted lamb on skewers, helped Tsingtao gain further ground in Korea," an E-Mart official said.

It marked the first time for the Chinese beer to take the throne since reaching the Korean market in 2000.

Industry watchers also said restaurants that serve Chinese-style roasted lamb, which used to operate only in local Chinatowns, are expanding to other areas to reach a wider number of Koreans. The trend eventually led to more consumers eyeing exotic beer, they added.

Separate data compiled by the state-run Korea Agro-Fisheries & Food Trade Corporation showed imports of Chinese beer brands in 2015 came to 11,490 tons, up 70.6 percent from a year earlier.

The amount, however, still hovered below the 31,000 tons posted by Japanese brands and the 24,847 tons held by German products.

8 Apr. 2016

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