10+1 trends of Russian beer market 2015-2017Despite of the moderately negative prognoses for 2017, the beer market can be stabilized soon. Yet the years of the negative dynamics have resulted in marketing being limited just to “optimization” and the art of balancing between price and volumes. Bigger supermarkets share means stronger trade marketing. These processes are connected to the majority of the described trends. At the same time, the federal brands inflation leads to searching for new tastes, sales channels and contact formats that expand the product range and diversify the beer market, but do not imply a substantial volume increase. Let us enumerate and further discuss the ten trends of the beer market we can see in 2015-2017 as well as the major event of 2017.
Beer market of Ukraine 2017In the first half of 2017, the Ukrainian beer market goes on decreasing slowly. Yet, the companies manage to compensate their lost volumes by raising prices and improving the sales structures. This results in the mid price market segment reduction while the sales of premium brands are rising. These processes are connected to position strengthening of companies Carlsberg Group and Oasis and the market share reduction of Obolon. Most of the novelties by the market leaders belong to craft or hard lemon categories.
Beer market of Russia 2016: PET goes to draftThe beer market of Russia was warmed up by the hot summer, but the preparation for large volume PET prohibition has already impacted it negatively. The year was successful for Efes, MBC and regional producers; Carlsberg’s positions were virtually stable but AB InBev and Heineken lost a part of market share having focused on the sales profitability. The dynamics of big brands was determined by how much the companies were willing to keep the prices down or by their promotional activity. In this context the economy segment of the beer market and sales of inexpensive draft beer were increasing. The premium segment started shrinking due to license brands migrating to the mainstream segment.
Beer market of Vietnam: “Young tiger”Vietnam is one of the few big beer markets that continue to grow steadily. The beer popularity results from its low price, street consumption culture, and social motives. The outlooks of beer market as well as the Vietnamese economy inspire optimism, though the country is heavily dependent on export of goods. The state regulation can be called liberal, but the key risk for brewers is harbored in intensive rising of excise. Within TOP-4 there are two leaders, Sabeco and Heineken that grow at the fastest rates. The first company effectively employs its capacities, the second one focuses on marketing technologies. Almost 80% of the market belongs to century-old brands, yet the middle class and the youth are shifting their interest toward international premium that is growing taking share from the mainstream.
India. Charging in excess of MRP for alcohol or beer not an offence: Kerala HC
The ruling was given by justice Raja Vijayarghavan V after considering a petition filed by Beach Road, Kannur-based Hotel Savoy Bar through advocate Sumathy Dandapani.
A senior inspector of legal metrology department had conducted an inspection at Hotel Savoy Bar at Kozhikode on November 22, 2011 and it was found that Rs85 was charged for a beer instead of the MRP of Rs55. A case was registered against the hotel and its proprietors violating provisions of Legal Metrology Act of 2009 (section 18) and Legal Metrology (Packaged Commodities) Rules, 2011 (Rule 18.2)
Petitioner's counsel argued that terms of the licence granted by excise department clearly prohibits retail sale of liquor and that serving food and alcohol in the bar hotel's premises cannot be considered as a retail sale. Guests are provided with various amenities including comfortable seating, climate conditioning, bearers at his beck and call, music, snacks, etc. The hotel charges for the whole service, which is inclusive of the amenities provided, and it cannot be categorized as a retail sale, the counsel submitted.
Opposing this, public prosecutor Baby Thomas submitted that the petitioner has admitted to selling beer in excess of MRP and the allegations in the complaint prima facie make out a case.
Ruling in favour of the petitioner, the court said in the judgment, "The privilege as per the FL3 (bar) licence issued extends to the sale of foreign liquor for consumption within a room specifically approved for the purpose. The licence specifically stipulates that no liquor shall be sold for removal outside the hotel to anyone including residents of the hotel."
The transaction that takes place in the hotel or restaurant is service that includes serving alcohol or meals or both. The amenities provided to the customer is regarded as essential even as per the express terms of the FL3 licence issued by the excise department, the court said.
"The bill prepared by the petitioner is one and indivisible, not being capable by approximation of being split up into one for food and the other for alcohol or for the amenities provided to the customer. The said Bill would be prepared after consideration of the costs of alcohol as well but that would include the cost of all the other amenities given to the customer. The value-added services like the comforts of the restaurant such as climate conditioning, comfortable seating, snacks, service of bearer, toilet, drinking water, chilling of the alcohol etc., and also the meals, are part and parcel of service which is in reality the transaction between the parties," the court held while quashing the case against the hotelier.
11 Apr. 2016