The beer market dynamics in Russia is approaching zero, yet major brewers are divided into those who developed considerably in 2017 and those who considerably reduced their volumes. For instance, company Efes has managed to substantially extend their sales due to restrained pricing policy and activity in the modern trade. Heineken has also demonstrated an excellent performance promoted by significant increase of advertisement budgets launching a non-alcohol sort of the title brand and unusual activity in the economy market segment. Carlsberg and AB InBev have been focusing on margins and lost a market share of their inexpensive brands. Serious dependence on PET package and mass enthusiasm about Zhigulevskoe have negatively impacted the most of big regional brewers, that have been for the first time pressed by the leaders in the key sales channels, especially in Volga and Central regions. In the small business there has been a noticeable slowdown in appearing of new restaurant breweries, yet the number of craft breweries has been growing rapidly. In 2018, the beer market is likely to grow a little, while the share of AB InBev Efes may decrease due to the integration. ...
“Catalogue of Russian Beer Producers 2018” includes 1070 businesses ranging from large subsidiaries of international companies to rather small restaurant and craft microbreweries.The catalogue includes 32 large breweries, 75 regional breweries, 693 industrial mini- and microbreweries as well as 270 restaurant breweries. ...
Global hop marketA local alternative to mass beer suggested by independent brewers has been successful and is now altering the global market. Beer is becoming more diversified, so transnational companies have to accept the new game rules and to switch focus to young and fast growing markets. All these processes increased the demand for aroma and bitter hop as well as their acreage expansion on two continents. However now there appeared a downward trend of alcohol consumption in the world, so even special sorts can soon turn to be sufficient. In this connection the dynamic American hop market is already facing some problems. EU hop producers have become more cautious, they are not racing to exceed the demand and look forward with more confidence, judging by the contract terms.
Hop Market in RussiaGermany still dominates the Russian market, yet over the recent two years one has been able observe a continuous success of Czech hop suppliers. Their expansion and growing popularity of hops from the United States became the drivers of supplies growth in 2016 despite the preceding modest harvest crop in the EU, as well as the factor of relative stability in 2017. In this connection, in 2017, the ratio of the varieties continued to shift towards the aroma ones, and the supplies of Magnum hop and other alpha varieties were reduced. However, the import of bitter hop pellets is partially replaced by extracts, especially from the major beer manufacturers. Total volumes of alpha acid supplies, according to our estimation, decreased by approximately 5% and returned to the level of 2015. Barth Haas Group continues dominating the hop products market; HVG also increased its weight. At the same time, Morris Hanbury significantly reduced the supplies in 2017.
India. Kingfisher Beer in more trouble as RBS plans to stop services in Europe
This has forced Kingfisher Beer Europe Limited, owned by Mallya through a complex web of entities, to look for alternative avenues to replace the credit line and other banking facilities provided by RBS.
Mallya-led UB Group runs its overseas brewery business through California-based Mendocino Brewing Company, which sells a number of beer brands including Kingfisher in the US, while operations in other countries are conducted through wholly-owned subsidiary United Breweries International (UK) Ltd and a step-down unit Kingfisher Beer Europe Ltd (KBEL).
Mendocino has got Mallya as its chairman and is owned by his UB Group through a complex shareholding structure. He has tried to keep the foreign operations separate from his troubled ventures in India, where a major controversy has broken out ever since he left the country amid growing clamour for recovery of dues totalling over Rs.9,000 crore of the long-grounded Kingfisher Airlines.
Mallya and his group firms are also being probed by multiple regulators and agencies including Sebi, Enforcement Directorate (ED) and SFIO (Serious Fraud Investigations Office).
As he has been evading repeated summons issued by ED, the government has now suspended his diplomatic passport.
In disclosures made to the US markets regulator, Mendocino said the Royal Bank of Scotland Commercial Services Limited (RBS) had provided an $2.8 million revolving line of credit over a decade ago in April, 2005 to KBEL. The credit line carries an interest rate of 1.38% above the RBS base rate and a service charge of 0.10% of each invoice discounted.
However, KBEL received a notice late last year from RBS regarding the bank’s intention to terminate the credit line with effect from 26 February, 2016. RBS also informed KBEL of its intention to terminate all other banking services it was providing to the company, with effect from the same date.
RBS subsequently extended the termination date to 29 April, 2016. In a regulatory disclosure, Mendocino said, “On 29 March, 2016, KBEL received a further extension of the termination date to 31 May, 2016.
The amount outstanding on the credit line as of 30 September, 2015 was approximately $813,900 (over Rs.5 crore).
“KBEL is in discussion with third parties to find alternative financing to replace the credit line and other banking services presently provided by RBS.”
In another filing, Mendocino said, “We have engaged in discussions with a bank which provided an indicative offer to provide a replacement for the RBS line of credit.”
“If KBEL does not finalize such alternate financing and provision of banking services, and if KBEL is unable to find a substitute replacement before termination of the RBS facilities, this would have a material adverse effect on KBEL and the company,” it added.
18 Apr. 2016