Pivnoe Delo
abbey-beer-icon

pivnoe-delo_logo5

Top articles

Journals

drinktec

AB InBev Accepts Asahi Offer to Buy Grolsch, Peroni and Meantime Beer Brands

Anheuser-Busch InBev NV accepted Asahi Group Holdings Ltd.’s offer to buy the Peroni, Grolsch and Meantime beer brands for 2.55 billion euros ($2.9 billion), clearing another hurdle in for the European brewer’s efforts to win regulatory approval for the purchase of SABMiller Plc.

The purchase by Asahi, which covers the premium brands and their related businesses in Italy, the Netherlands, the UK and internationally, is conditional on the SABMiller deal going through, AB InBev said in a statement Tuesday. The companies announced on Feb. 10 that Asahi had made a binding offer.

The acquisition would be Asahi’s biggest, giving the brewer a foothold in Europe where it currently has no presence, and reducing its dependence on a domestic market hampered by a shrinking population. Asahi may face new challenges making inroads in the European market.

"The concern is how Asahi will do in Europe, as they have no experience there and beer history is much deeper there than in Asia," said Masashi Mori, a Tokyo-based analyst at Credit Suisse Group AG. "They have good experience in cost control in past acquisitions, but whether they can manage it from the European brand perspective, I’m still dubious."

Asahi closed 2 percent higher at 3,556 yen by the close of trading in Tokyo, before AB Inbev’s acceptance of the deal was announced. The shares have fallen 6.4 percent so far this year, compared with the 12 percent drop in the benchmark Topix index.

The sale would smooth the way for the Budweiser owner’s 72 billion-pound takeover of SABMiller by helping to clear antitrust hurdles in Europe.

19 Apr. 2016

Advertising

pilsena_en
gea
sidel100x100
jg
portinox

Main topics

Exact matches only
Search in title
Search in content
Search in comments
Search in excerpt
Search in posts
Search in pages
Search in groups
Search in users
Search in forums
Filter by Custom Post Type
Filter by Categories
Home
Magazines
News
×