Global hop marketA local alternative to mass beer suggested by independent brewers has been successful and is now altering the global market. Beer is becoming more diversified, so transnational companies have to accept the new game rules and to switch focus to young and fast growing markets. All these processes increased the demand for aroma and bitter hop as well as their acreage expansion on two continents. However now there appeared a downward trend of alcohol consumption in the world, so even special sorts can soon turn to be sufficient. In this connection the dynamic American hop market is already facing some problems. EU hop producers have become more cautious, they are not racing to exceed the demand and look forward with more confidence, judging by the contract terms.
Hop Market in RussiaGermany still dominates the Russian market, yet over the recent two years one has been able observe a continuous success of Czech hop suppliers. Their expansion and growing popularity of hops from the United States became the drivers of supplies growth in 2016 despite the preceding modest harvest crop in the EU, as well as the factor of relative stability in 2017. In this connection, in 2017, the ratio of the varieties continued to shift towards the aroma ones, and the supplies of Magnum hop and other alpha varieties were reduced. However, the import of bitter hop pellets is partially replaced by extracts, especially from the major beer manufacturers. Total volumes of alpha acid supplies, according to our estimation, decreased by approximately 5% and returned to the level of 2015. Barth Haas Group continues dominating the hop products market; HVG also increased its weight. At the same time, Morris Hanbury significantly reduced the supplies in 2017.
10+1 trends of Russian beer market 2015-2017Despite of the moderately negative prognoses for 2017, the beer market can be stabilized soon. Yet the years of the negative dynamics have resulted in marketing being limited just to “optimization” and the art of balancing between price and volumes. Bigger supermarkets share means stronger trade marketing. These processes are connected to the majority of the described trends. At the same time, the federal brands inflation leads to searching for new tastes, sales channels and contact formats that expand the product range and diversify the beer market, but do not imply a substantial volume increase. Let us enumerate and further discuss the ten trends of the beer market we can see in 2015-2017 as well as the major event of 2017.
Beer market of Ukraine 2017In the first half of 2017, the Ukrainian beer market goes on decreasing slowly. Yet, the companies manage to compensate their lost volumes by raising prices and improving the sales structures. This results in the mid price market segment reduction while the sales of premium brands are rising. These processes are connected to position strengthening of companies Carlsberg Group and Oasis and the market share reduction of Obolon. Most of the novelties by the market leaders belong to craft or hard lemon categories.
Beer market of Russia 2016: PET goes to draftThe beer market of Russia was warmed up by the hot summer, but the preparation for large volume PET prohibition has already impacted it negatively. The year was successful for Efes, MBC and regional producers; Carlsberg’s positions were virtually stable but AB InBev and Heineken lost a part of market share having focused on the sales profitability. The dynamics of big brands was determined by how much the companies were willing to keep the prices down or by their promotional activity. In this context the economy segment of the beer market and sales of inexpensive draft beer were increasing. The premium segment started shrinking due to license brands migrating to the mainstream segment.
India. Fate of Aurangabad breweries to be decided after two days
Sanjay Bhaskarrao Kale, a social worker and agriculturist from Kopargaon in Ahmednagar district, has approached the HC through lawyer Satish Talekar, seeking ban on water supply to beer, liquor industries and distilleries in view of the drought situation. The matter came up for hearing before the bench comprising Justice S S Shinde and Justice Sangeetrao Patil on Wednesday.
"The court on Wednesday directed the state government to clear its stand within two days on whether it would snap water supply to the industries for 40 days or the HC might pass an order in this regard. The court also asked the government pleader to take instructions from the government," said Amarjeetsing Girase, government pleader.
In its affidavit, the government on Wednesday pointed out that there are a total of 129 liquor-related industries in the state. Of these, 99 beer, foreign liquor, country liquor manufacturing units and distilleries, sugar factories are functioning. None of these industries were functioning in Jalna, Beed, Parbhani and Hingoli districts of Marathwada.
While two distilleries or sugar factories each are functioning in Nanded, Latur and Osmanabad districts, there were 11 units in operation in Aurangabad district. The affidavit also pointed out that maximum such industries are situated in western Maharashtra, including 15 in Solapur, 10 in Ahmednagar, seven in Pune and 13 in Nagpur.
While referring to the situation in Jayakwadi dam, the state government said it has made a plan for 105 days to ensure smooth water supply. The administration has communicated that a 20% cut was being implemented in the water supply to the liquor industries and 10% to the general industries.
The government stated that the total storage capacity of Jayakwadi dam is 2,909 mm3, while its live storage is 2,171 mm3. The reservoir has dead storage of 738 mm3. At present, the reservoir accounts for 622 mm3 in the dead storage, of which, the administration would use 270 mm3 for the 105 days.
Girase also pointed out to the court that 2.5 mm3 of storage was depleting every day from the Jayakwadi reservoir on account of consumption, evaporation and silt. It said that only 0.03% was being used for industrial purposes.
Further clarifying on water for industries, Girase said the MIDC Aurangabad lifts 56 million litres of water a day (MLD) from the Jayakwadi reservoir, of which, 22 MLD is used for domestic purposes for villagers and residential colonies in the Waluj industrial area and for supply through tankers to villages. About 34 MLD is being supplied to the industries of which general industries get 29.86 MLD and 4.14 MLD goes to beer and other such units.
Divisional commissioner Umakant Dangat and district collector Nidhi Pandey were present in the court on Wednesday.
22 Apr. 2016