Beer market of Russia 2016: PET goes to draftThe beer market of Russia was warmed up by the hot summer, but the preparation for large volume PET prohibition has already impacted it negatively. The year was successful for Efes, MBC and regional producers; Carlsberg’s positions were virtually stable but AB InBev and Heineken lost a part of market share having focused on the sales profitability. The dynamics of big brands was determined by how much the companies were willing to keep the prices down or by their promotional activity. In this context the economy segment of the beer market and sales of inexpensive draft beer were increasing. The premium segment started shrinking due to license brands migrating to the mainstream segment.
Beer market of Vietnam: “Young tiger”Vietnam is one of the few big beer markets that continue to grow steadily. The beer popularity results from its low price, street consumption culture, and social motives. The outlooks of beer market as well as the Vietnamese economy inspire optimism, though the country is heavily dependent on export of goods. The state regulation can be called liberal, but the key risk for brewers is harbored in intensive rising of excise. Within TOP-4 there are two leaders, Sabeco and Heineken that grow at the fastest rates. The first company effectively employs its capacities, the second one focuses on marketing technologies. Almost 80% of the market belongs to century-old brands, yet the middle class and the youth are shifting their interest toward international premium that is growing taking share from the mainstream.
Analysis of beer market in China (on Russian)
Beer market of Ukraine: big three losing weightIn 2016, fast increase of excises and resulting price spike stood in the way of the beer market stabilization. Most of competition (as well as mass sorts) moved to the economy segment of the market. The biggest losses were incurred by the leading three, especially Obolon, which again experienced pressure after reallocation of Efes market share. However, one should already speak of TOP-4. Group Oasis CIS (PPB) became a strong player and competitor to transnational companies. Besides the net sales of many regional medium breweries look rather good and 16-fold cost reduction wholesale trade license for craft brewers opens up a possibility of rapid growth in 2017.
India. Kaama Impex aims for 30 pc share of premium beer market
The company, which has rights of several global beer brands in India, including Sol and Magners, today launched retail sales of Witlinger.
"This year, we are targeting to sell around 1.5 lakh cases. In 2017, we are expecting it to be around five lakh cases and capture 30 per cent market share in the premium imported beer segment," Kaama Impex Managing Director and founder Anuj Kushwah told .
The company was selling Witlinger beer here from April 2014 in drafts, which was available only at selected places, and has now decided to go for retail sales after getting positive feedback from customers.
"The brand was accepted by the people and we have decided to take it further and get it in packaged format to target the retail consumption," he said.
Presently, the premium beer market in India is about 3.2 million cases, out of which 1.7-1.8 million cases are imported beer. The premium segment is growing in double digits, Kushwah added.
Witlinger has been launched in two variants -- Witlinger Wheat Ale and Witlinger Lager.
The company has launched Witlinger in Delhi and would follow in other top cities soon.
"We would target key market of Delhi, Mumbai, Bengaluru, Chennai, and Goa in the first year of business," he said.
Kaama Impex has recently secured funds from its angel investors Jasmeet Marwah and Amit Anand to support its expansion plans, he added.
Apart from Witlinger, Kaama Impex has distribution rights of Mexican Sol Beer, a brand owned by Heineken.
Other global brands in its portfolio include Irish beer Magners, German-brewed Weizenberg, Heverlee, Scottish beer Charger and Monin.
26 Apr. 2016