10+1 trends of Russian beer market 2015-2017Despite of the moderately negative prognoses for 2017, the beer market can be stabilized soon. Yet the years of the negative dynamics have resulted in marketing being limited just to “optimization” and the art of balancing between price and volumes. Bigger supermarkets share means stronger trade marketing. These processes are connected to the majority of the described trends. At the same time, the federal brands inflation leads to searching for new tastes, sales channels and contact formats that expand the product range and diversify the beer market, but do not imply a substantial volume increase. Let us enumerate and further discuss the ten trends of the beer market we can see in 2015-2017 as well as the major event of 2017.
Beer market of Ukraine 2017In the first half of 2017, the Ukrainian beer market goes on decreasing slowly. Yet, the companies manage to compensate their lost volumes by raising prices and improving the sales structures. This results in the mid price market segment reduction while the sales of premium brands are rising. These processes are connected to position strengthening of companies Carlsberg Group and Oasis and the market share reduction of Obolon. Most of the novelties by the market leaders belong to craft or hard lemon categories.
Beer market of Russia 2016: PET goes to draftThe beer market of Russia was warmed up by the hot summer, but the preparation for large volume PET prohibition has already impacted it negatively. The year was successful for Efes, MBC and regional producers; Carlsberg’s positions were virtually stable but AB InBev and Heineken lost a part of market share having focused on the sales profitability. The dynamics of big brands was determined by how much the companies were willing to keep the prices down or by their promotional activity. In this context the economy segment of the beer market and sales of inexpensive draft beer were increasing. The premium segment started shrinking due to license brands migrating to the mainstream segment.
Beer market of Vietnam: “Young tiger”Vietnam is one of the few big beer markets that continue to grow steadily. The beer popularity results from its low price, street consumption culture, and social motives. The outlooks of beer market as well as the Vietnamese economy inspire optimism, though the country is heavily dependent on export of goods. The state regulation can be called liberal, but the key risk for brewers is harbored in intensive rising of excise. Within TOP-4 there are two leaders, Sabeco and Heineken that grow at the fastest rates. The first company effectively employs its capacities, the second one focuses on marketing technologies. Almost 80% of the market belongs to century-old brands, yet the middle class and the youth are shifting their interest toward international premium that is growing taking share from the mainstream.
India. Lenders insist on listing of Vijay Mallya’s overseas assets
In their reply to the affidavit submitted by the embattled businessman to the Supreme Court last week, the banks urged the court to “take a serious view” of Mallya’s defiance of its order and said that his non-disclosure of assets “do not enable it (the consortium) to assess his ability to repay” or arrive at “considered view for acceptance or otherwise of any negotiated settlement offer”.
Vijay Mallya’s refusal to disclose overseas assets indicated his lack of bona fides and is an express attempt to obfuscate facts and suppress vital information, the lenders said.
Regarding Mallya’s willingness to deposit a total of `2,920 crore — including net sale proceeds of his 32.29% stake in United Breweries Holdings and `1,329 crore lying with the Karnataka High Court — the consortium said that the transfer of `660 crore, the sales proceeds from the sale of UBHL equity shares of United Spirits — is misleading as several other creditors have also laid their claims on these proceeds. They, however, raised no objection to the transfer of `243 crore, the sales proceeds from the sale of Kingfisher Finvest (India)’s shares of USL.
The lenders claimed that they had no knowledge of the `1,329 crore lying with the Karnataka HC, including `379 crore as FDs with Laxmi Vilas Bank.
According to the consortium, the liquor baron’s stand that he and his family are not obliged to disclose overseas assets is false as he in his statement of assets during restructuring of loans furnished to banks on April 9, 2009, had included overseas assets worth `796 crore and his obligation as a guarantor is subsisting and the banks have a right to proceed against Mallya’s assets “anywhere in the world”.
Also, the banks pointed out, no information was given by the UB chairman about $40 million, a part of $75-million payout package signed with London-based Diageo. This amount, according to the bankers, ought to be considered as one of his assets for recovery purposes.
The banks also alleged that revocation/suspension of passport by the ministry of external affairs is being used “as a ruse to avoid participation” in the proceedings before the Supreme Court and the same deserves to be deprecated. Mallya left India for the UK on March 2.
According to the bankers’ affidavit, suspension of his passport allows Mallya to approach the Indian High Commission in London for issuance of an emergency certificate which leaves enough room for him to indicate the probable date of appearance before Supreme Court. Now even after revocation of passport, he can still return to India by approaching the High Commission, the banks said in response to Mallya’s stand that suspension of his passport and issuance of non-bailable warrants against him have created impediments in the whole process of settlement of loans.
On the liquor baron’s claim that defunct KAL, whose liabilities amounted to `15,731 crore, was a commercial failure and global meltdown made things worse for it, the consortium said that such defence is not “valid in the eyes of law”. The group of 17 banks is seeking dues of over `9,000 crore from Mallya for loans made to KAL, which stopped flying in 2012.
26 Apr. 2016